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April 25, 2006

SITEL Mexico Wins Two Call Center Excellency Awards

MEXICO CITY & OMAHA, Neb. --(Business Wire)-- April 25, 2006 -- SITEL Corporation (NYSE:SWW) announced today that its business unit, SITEL Mexico, was awarded two call center excellence awards from the National Contact Center Excellency Award program organized by the Instituto Mexicano de Telemarketing (Mexican Institute of Telemarketing). A total of 105 companies participated, including members from the private, public and outsourcing sectors in nine different categories for the awards program. The awards were given to the client programs that provided outstanding operational performance results in 2005.


SITEL Mexico participated in the category of "Best Outsourced Call Center Contribution" and the awards selection committee judged the client programs on operational administration and process improvement that impacted program results on increasing client revenues and profits, improving customer satisfaction, and improving quality metrics.

SITEL Mexico competed in these categories against most major service providers in Mexico. This is the only award that was specifically related to outsourced service providers amongst all the categories.

SITEL Mexico entered two clients for this award: INFONAVIT, Technical Support and AIG Mexico Seguros Interamericana, Outbound Insurance Acquisition programs. SITEL Mexico was awarded two out of three awards. SITEL Mexico won First Place for - INFONAVIT and Second Place for AIG.

Maricarmen Basurto, CEO of SITEL Mexico said, "These awards are the result of an extensive effort made by our operations and quality teams to surpass our client's expectations and a demonstration of what SITEL Mexico is capable of delivering for our clients. It is a clear demonstration of the importance we place on continued process improvement every single day".

About SITEL

SITEL is a leading global provider of outsourced customer support services. On behalf of many of the world's leading organizations, SITEL designs and improves customer contact models across its clients' customer acquisition, retention and development cycles. SITEL manages approximately two million customer interactions per day via the telephone, e-mail, Internet and traditional mail. SITEL has nearly 36,000 employees in 90 global contact centers, utilizing more than 32 languages and dialects to serve customers in 56 countries SITEL is a leader in the contact centre industry. Please visit SITEL's website at www.sitel.com for further information.

(source: http://www.tmcnet.com/usubmit/-sitel-mexico-wins-two-call-center-excellency-awards-/2006/04/25/1604910.htm)

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