Qiao Xing Mobile to Launch High-End Handset in China

Qiao Xing Mobile Communication Co., Ltd., a domestic handset maker in China, reportedly is all set to launch the new luxury high-end mobile handset model, the VEVA S90, and several other new handset models on April 16.

 

Company officials said that the VEVA S90 boasts multi-touch, EDGE network compatibility, and CMMB digital TV functionalities.

 

“Our VEVA brand, launched in May 2008, is designed mainly for China’s fashion-conscious and upwardly-mobile professional female and male. After signing Ms. Zhang Ziyi, international film megastar, as the brand’s spokesperson, the VEVA brand saw strong recognition and adoption among the targeted demographics, with 300,000 units shipped, at over 60 percent gross margin, in the third quarter of 2008 alone,” said Zhiyang Wu, chairman of the company.

 

Wu said that the popularity of the VEVA can be seen at the company’s four specialty retail stores in Beijing and the company is confident that VEVA as a luxury high-end brand, will merge fashion with high-tech and gain market share among China’s upwardly-mobile demographic.

 

The company manufactures and sells mobile handsets based primarily on Global System for Mobile Communications, or GSM, global cellular technologies. It operates its business primarily through CEC Telecom Co., Ltd., or CECT, its 96.6%-owned subsidiary in China.

 

Currently, all of its products are sold under the “CECT” and “VEVA” brand names. Through its manufacturing facility in Huizhou, Guangdong Province, China, and two research and development centers in Huizhou and in Beijing, the company develops, produces and markets a wide range of mobile handsets, with increasing focus on differentiated products that generally generate higher profit margins.

 

In March Qiao Xing Mobile Communication Co., Ltd. announced that it will work with China Techfaith Wireless Communication Technology Limited, an original developed product (ODP) provider focused on research and development of cell phone solutions, to co-launch high-end 3G mobile phones in China.

Under the terms of the agreement, TechFaith (News - Alert) will provide total WCDMA and EV-DO solutions to Qiao Xing Mobile for the development of high-end 3G handsets that will be marketed under the Qiao Xing Mobile’s VEVA brand.

 

The handsets are expected to launch in China in the second quarter.