Looking to offer relevant advertisements to shoppers, Modiv Media has unveiled the newest generation of in-store media delivery and self-service shopping, melding advanced behavioral and contextual media targeting capabilities. With the introduction of these capabilities, the company will offer real-time offer and promotional message delivery.

 

With the help of a wireless handheld self-service scan-and-bag solution, Modiv Shopper delivers relevant media to shoppers. Modiv Shopper expands its targeting opportunities to include media0based on real-time activity in-store by integrating Microsoft's (News - Alert) ad-serving technologies into Modiv MediaHub. Empowering media delivery to multiple touch points enabled by Modiv's solutions, Modiv MediaHub is the campaign management and analytics solution.

 

On this occasion, the company has also announced that it is appointing Paul Schaut as the chairman and CEO of the company. Schaut is a well known name in the convergence of digital marketing with traditional media solutions. He is a seasoned technology and new media executive recognized as an innovation thought leader and he will be responsible for defining the strategy and leading the company through its next stage of growth.

 

To enable the delivery of media to retail customers based on in-store activity, including basket contents and in-aisle location, Modiv Shopper 5.0 and Modiv MediaHub 1.0 are now using Microsoft Atlas AdManager. With these new capabilities, the company is also able to offer relevant 1:1 offer delivery based on shopping and redemption history. Brands are now able to communicate at the moment of decision with a grocery shopper. This capacity lets them considerably improve the self-service shopping experience for the customer.

 

“As the digital advertising world converges with traditional retail approaches, it has created an opportunity for marketers to reach specific customer segments in the aisle while also enabling powerful, self-service benefits for the shopper and increased loyalty and basket lift for retailers”, said Schaut. “Modiv Media has proven the market need for and its competency in delivering self-service solutions with highly targeted media in retail. I am excited to be helping expand the footprint, media touch points, self-service adoption rates and overall impressions of arguably the most valuable channel to marketers today.”