Mobifusion, a global publisher of premium mobile content, has released a new range of mobile products that are based on publications from the leading publisher, Houghton Mifflin, according to a PRLeap news report. Mobifusion and Houghton Mifflin intend to join hands with leading mobile vendors in order to introduce a wide range of mobile products. The product range will cater to the unique requirements of mobile phone users and will primarily comprise top reference information and children’s titles.

Mobifusion is a leading mobile media content provider that collaborates with top media and publishing companies with the aim of creating and offering exclusive mobile content to users across the world.
 
“Houghton Mifflin has a rich list of titles, from top-selling reference and non-fiction titles to timeless children’s books, that will make ideal mobile products to meet the growing demands for new and unique content for mobile users around the world,” Pavan Mandhani, Founder and CEO of Mobifusion, was quoted as saying in the report. “Our innovative technology perfectly matches Houghton Mifflin’s interest in exploring new ways to deliver their titles to readers, capitalizing on the ever changing way consumers want to receive book content and information. We focus on delivering popular publishing brands and content to the mobile user in a simple, easy-to-use format that users of any age can easily access.”

Headquartered at Boston, Houghton Mifflin Company is a leading educational publisher in the United States and boasts of over $1.4 billion in sales. Houghton Mifflin publishes an exhaustive range of educational solutions, including research-based textbook programs, instructional technology and standards-based assessments for elementary and secondary schools and colleges.

“We were attracted to Mobifusion for many reasons, but most importantly we were particularly impressed with their focus on bringing an enhanced experience to mobile users across multiple handsets and platforms,” David Langevin, vice president and director of Electronic Markets at Houghton Mifflin’s Trade and Reference Division, was quoted as saying in the report. “In addition, Mobifusion’s impressive technology offers both scalability and flexibility that allows them to easily update and add new information to the mobile products, giving the user the most up-to-date content available.”

Apparently, one of the first titles to be released is ‘Fast Food My Way’, by star chef Jacques Pepin. ‘Fast Food My Way’ as well as other Houghton Mifflin titles such as the American Heritage Student Science Dictionary and The New Dictionary of Cultural Literacy are scheduled for a mobile edition release on wireless operators in the USA, Canada and UK towards the end of 2007.
 
Calvin Azuri is a contributing editor for TMCnet. To see more of his articles, please visit his columnist page .
 
 


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