Have you ever tried typing "LAN telephony" into a search engine?
Try it. Go ahead. I'll just wait here. Okay, you're back? Did you notice
the myriad results with "3Com" in the title? I did. In fact, The
Phillips Group recently reported that 3Com has shown continual growth in
sales of the NBX 100 Communication System. The NBX system delivers simple
business IP telephones with more innovative applications, services, and
functionality than traditional phone systems.
According to The Phillips Group, during this period, 3Com shipped a
total of 2,130 systems and 44,300 lines, attaining 52.1 percent market
share of IP-PBX system shipments. 3Com shipped 1,380 new systems and
25,500 new lines in the second quarter alone. For the broader IP-PBX and
IP-enabled PBX categories, these figures represent 38.1 percent of total
IP telephony lines shipped.
"We are witnessing an inflection point in the market where
customers and value-added resellers are reevaluating their premise-based
communications options. Customers are moving away from legacy PBX systems
and investing in open, IP-based solutions. In the first half of 2000, over
20 percent of all PBX/IP-PBX systems shipped in North America were
IP-based," said Ed Wadbrook, Director of Voice Solutions, 3Com.
Another company that is making its presence known in this space is
Cisco, who recently announced enhancements to its CiscoWorks2000 Family,
including voice and VPN management functionality for comprehensive
management of the evolving network. The Resource Manager Essentials
application, included in both the RWAN and LAN management solutions,
supports a variety of Cisco voice and VPN platforms and technologies.
Users can deploy VPNs and IP-enabled voice technologies with the assurance
that the appropriate management support is in place.
For voice management in the campus LAN environment, the LAN management
solution now provides advanced troubleshooting and monitoring
capabilities. Users can now trace phone call paths across the network,
identify performance issues that may affect voice quality, associate IP
phone numbers and users with IP addresses, and switch ports to which the
phones are attached. Additionally, all voice-enabled platforms can be
identified and displayed on network maps for comprehensive views.
Cahners In-Stat predicts that LAN telephony will become "the
network of the future" and that sales of LAN telephony equipment will
outstrip sales of traditional PBX equipment by the year 2003. And as we
approach 2001, it certainly seems that businesses are "ringing out
the old" PBX systems and "ringing in the new" IP-PBXs. Just
glance over some of the recent announcements in this space and you'll see
what I mean.
Trillium's H.323
Solution Chosen By ShelCad Trillium Digital Systems has
reached an agreement to provide its high-performance H.323 IP
telephony software solution to ShelCad
Communications, facilitating true network convergence through
the low-cost and seamless conversion of regular phones into Internet
phones. Powered with Trillium's H.323 protocol stack, ShelCad is
developing an IP adapter device called "Appearion" that
will allow regular phones to migrate and provide Internet telephony
services without making high-cost infrastructure investments.
Telia and Symbol
Release Public Access WLAN Services Symbol Technologies, Telia
Mobile, and Service Factory have announced a program to service
the rapidly growing global market for public access, broadband
wireless local area networks. The program will combine Telia
Mobile's HomeRun license product, Symbol Technologies' Spectrum24
High Rate wireless LAN infrastructure and associated services, and
the radio LAN Access Server technology from Service Factory to
deliver a complete, end-to-end solution. Symbol Technologies, Telia
Mobile, and Service Factory enable franchisees to market, deploy,
and manage a complete broadband wireless data network, specifically
targeting mainstream corporate users for tomorrow's next-generation
data services today. "Through our relationships with business
partners such as Telia Mobile and Service Factory, Symbol continues
to extend the wireless market to encompass new and innovative
applications. The HomeRun service clearly delivers substantial added
value for global mobile professionals," said John Vaccaro, vice
president of Symbol's Mobile and Wireless Systems, EMEA Division.
Intel Unveils
Communications Platform
Intel's Dialogic subsidiary
has demonstrated the Intel Communications Platform, a
standards-based application-ready platform and set of open hardware
and software building blocks designed to respond to the rapidly
changing communications needs of e-businesses. The combination of
the Intel Communications Platform and applications from CT Media
Value Network third parties enables a solution which can serve as a
general-purpose business communications system, e-business customer
contact center, IP gateway, and communications applications server.
The platform's unique modular building block approach enhances the
communications of an e-business through integration of several key
technologies (IP telephony, speech recognition, voice and fax media
processing, and multi-node scalability) on a single platform.
Performance
Technologies Introduces IPNexus Family Performance Technologies introduced
two new carrier-grade network access products for next-generation
telecom and IP telephony applications. The CPC388 octal T1/E1/J1 and
CPC395 dual T3/DS3 adapters join the recently announced CPC4400
embedded Ethernet switch in Performance Technologies' IPNexus family
of network access products. IPNexus products support cPSB, PTI's
embedded packet-switching backplane which overlays an embedded
Ethernet switching network on the CompactPCI backplane. cPSB
dramatically improves the performance, scalability, and reliability
of CompactPCI while preserving its H.110 bus, mechanical, power, and
hot-swap attributes.
ComGates Announces
CMG/CSS 2000 Softswitch ComGates recently announced
the new CMG/CSS 2000 Softswitch, which provides on-the-fly
multi-protocol capability by employing a unique, proprietary process
that can, in real time, automatically switch traffic between all
existing and emerging standards. The CMG/CSS 2000 Softswitch can
also simultaneously run multiple transmission protocols on the same
operating platform, eliminating the need for users to commit to one
protocol over another and enabling the integration of new
technologies as quickly as they are developed.
Lucent, CopperCom To
Deliver In-Building Broadband Solution Lucent Technologies and CopperCom
are working together to deliver an in-building
voice-and-data-over-wireless broadband solution to service providers
targeting business subscribers. Winstar Communications is among the
first companies to commercially deploy the solution using an
innovative architecture, which combines the bandwidth benefits of
in-building digital subscriber line (DSL) technology with the
economy of an integrated fiber and fixed wireless network. The
complete in-building solution includes Lucent's Cellpipe integrated
access devices (IADs) and family of Stinger DSL access
concentrators, as well as the CopperCom gateways. Building access
will be secured via ATM over fixed wireless. Packetized voice and
data will be sent to one of 30 CopperCom gateways being deployed in
Winstar's switching centers. The CopperCom gateways will convert the
packetized voice back into regular analog voice, sending it to a
Lucent 5ESS Switch. "The Lucent/CopperCom solution will enable
Winstar to deliver a number of innovative broadband services
in-building within a single infrastructure," said Dave
Ackerman, Winstar Group Executive for Network and Systems Services.
"The CopperCom gateway is a robust product that allows the
Lucent 5ESS features to be available to a broader number of
buildings and customers. This allows Winstar to dramatically
simplify the provisioning and management processes inherent in
providing broadband services, while significantly lowering capital
expenditures associated with adding new buildings."
Ericsson Unveils
Secure WLAN Products Ericsson Enterprise announced
its line of wireless LAN (WLAN) products, designed to streamline
communications for small and medium businesses. Ericsson's WLAN
reduces the need for wired connections and makes innovative
application uses possible by adding flexibility to today's wired
networks. Its mobility, user authentication, and data encryption for
enterprises and service providers allows Ericsson WLAN users to
access information and network resources as they attend meetings,
collaborate with other users, or move to other campus locations.
Ericsson's WLAN is an IEEE 802.11b-compliant, Direct Sequence (DSSS)
WLAN implemented as an extension to, or as an alternative for a
wired LAN within a building or campus. Using electromagnetic waves,
Ericsson's WLAN transmits and receives data over the air, minimizing
the need for wired connections. WLANs have gained strong popularity
in a number of vertical markets, including the health-care, retail,
manufacturing, warehousing, and academic arenas, as well as
industries which have profited from the productivity gains of using
hand-held terminals and notebook computers to transmit real-time
information to centralized hosts for processing.
Today, users expect all communication services to occur with
availability and quality of service equivalent to or better than the
traditional phone companies offer. Carriers need to provide these services
with systems that can scale quickly to meet demand and are economical and
simple to manage. With these goals in mind, companies are designing
product architectures utilizing COTS elements to create softswitch
products. While many such products ensure only hardware uptime, some are
able to deliver true carrier class service, where 99.999 percent uptime is
defined as the sum of hardware, software, and operations uptime.
So what should a carrier or an OEM look for when incorporating this
type of technology into their own offerings? There are several critical
elements:
Reliability -- Brand name hardware and software that
provides clustering to prevent a single failure from taking down the
system.
Independent hardware giving carriers/OEMs the flexibility to
accommodate any design -- Hardware and software must be
scalable, allowing nodes to be added one at a time rather than in a
single costly upgrade.
A solution that speeds time-to-market -- Carriers need the
tools to design hardware architecture quickly and to focus energies
on developing applications and services that will generate revenue.
A system that uses a hardened operating system, such as UNIX
-- Protects the carrier from crashes, power failures, and craft
mistakes.
A system that audits and maintains itself -- Eliminates the
requirements for a system administrator.
No-fail over software -- Keeps the application running
smoothly during the addition or removal (failure) of individual
nodes.
Products that bring all of these elements together in a single solution
offer numerous benefits to end users and carriers and save an enormous
amount of money, time, and administrative headaches.
Eric Zweigel is product marketing manager for GNP,
who manufactures the Continuant Softswitch line.
In the past two years, the U.S. IP-PBX market has captured 16 percent
of traditional and key system market share. Customers are moving away from
legacy PBX systems and investing in open, IP-based solutions. As such, the
industry is witnessing an inflection point where customers and value-added
resellers are reevaluating their premise-based communications options.
PRIMED FOR A CHANGE
The current market transition is a result of customers having most of
their business needs met through traditional and key business telephone
systems. However, maintaining those needs is extremely expensive given the
proprietary platforms of traditional and key systems. Customers have grown
frustrated with the high cost of owning and maintaining closed systems.
They want the communications assets and services of Fortune 500 companies,
but few have the capital to invest in such infrastructures. Additionaly,
they want to improve customer service and employee productivity when
implementing new features and functions. As a result, the PBX market
landscape is primed for a change in purchasing patterns.
Vendors are capitalizing on these unmet needs by educating the market
that the landscape is changing. IP-PBX systems include a myriad of
features and functionality -- previously out of reach due to cost and
accessibility -- at attractive price points and superior quality.
With a proprietary system, basic functions such as computer-telephony
integration (CTI) costs hundreds, even thousands of dollars to implement.
In addition, connecting remote users is a costly venture. The reason these
functions are so expensive with traditional and key systems is that they
are tied to proprietary platforms. Meanwhile, the open, non-proprietary
structure of IP-PBX systems offers customers CTI and remote user
functionality at a substantially reduced cost.
A CHANGING MARKET
Each year, nearly two million businesses will replace their existing phone
systems. IP-PBX vendors present an alternative to meet the customers'
needs. IP-PBX systems offer a common platform that cost-effectively scales
from one to thousands of users across one to hundreds of locations. Using
standard Web browsers, IP-PBX systems return control to the end user for
administration, and greatly eases the process of adds, moves, and changes.
IP-PBX solutions can scale in the areas of users, locations, networks, and
applications far more cost-effectively than proprietary, legacy PBXs.
Vendors realize that the market is changing. The principle driver is
raising customer awareness that new choices exist to help grow their
business, improving customer satisfaction and employee retention by
investing in application-rich communications systems. Customer demand of
excellence and solutions focused on their needs will drive change in the
market.
Ed Wadbrook is Director of Strategy and New Market Development for 3Com
Corporation.