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March 2009 | Volume 27 / Number 10
Publisher's Outlook

THINKING OUTSIDE THE BOX

By Nadji Tehrani
CEO, Technology Marketing Corp.

CREATING NEW JOBS FOR AMERICA… WITHOUT SPENDING $819 BILLION A MESSAGE TO PRESIDENT OBAMA

I watch with fear and amazement as our Government takes on responsibilities best left to the private sector. Government should stop pretending and stay away from things that are not their core competency. Just look at two prime examples: Amtrak and the U.S. Postal Service. These two entities are forever losing money as Washington throws good money after bad propping them up. In my opinion Government has never proven itself able to manage anything of this nature. I have come up with several ideas designed to help keep America the land of opportunity — not the land of entitlement.

Some New and Alternative Concepts:
I love AmLet the private sector do it.




• Handicapped by huge bureaucracy and inefficiency and partisan politics, the Government is not able to effectively produce jobs, however genuine its intentions are.

• To me, the Government must focus on supporting small to mid size companies, which have a PROVEN TRACK RECORD OF PRODUCING JOBS. In fact, small and medium-sized businesses (SMBs) produce over 90% of all new jobs. NO other entity can do this and don’t look for shortcuts.

• Provide massive incentives, tax cuts for all Americans including entrepreneurs who create 90% of the jobs as owners/founders of SMBs who may make $250,000 or more. Over taxing entrepreneurs will force them to take their businesses (and millions of jobs) offshore where they will pay little or no tax.

• Call it what you will, a one-time bailout, stimulus, or entitlement… it will NEVER WORK. Please don’t bankrupt America with wasteful spending…Have you heard the old adage: “Give a man a fish…and you feed him for one day. Teach a man how to fish…and he will feed himself for the rest of his life.”

Let’s Be Honest
Historically, the Government has never been able to effectively create jobs even with massive wasteful spending!

In short, job creation is the “core competency” of small business, not that of the Government and that’s why many people think that the proposed stimulus package will not work. In fact, on January 28th, The Wall Street Journal editorial stated that only 12% of the $819 billion stimulus package will be used for job creation!! That is why the business press, CNBC and many financial experts, Senators and Congressmen have called the stimulus package, “a social grab bag of wasteful spending loaded with pork barrel spending.”

Here Are Some Cost Effective Ideas to Create Jobs and Help the U.S. Economy

• Vigorously cut unnecessary and pork barrel type spending;

• Cut overall spending;

• Cut taxes by 20%;

• Eliminate capital gains tax to encourage investment;

• Provide incentives for SMBs to create jobs;

• Provide incentives for call centers to return to the U.S. from offshore;

Congratulations to the Top 50 Outbound Teleservices Agencies

As the industry’s leading publication since 1982, it is our distinct honor to congratulate all the companies in the 24th Annual Top 50 Teleservices Agencies Ranking (outbound). To see the list of winners, turn to page 16. By becoming a Top 50 Teleservices Agency, you have distinguished your company as one of the very best in the outsourced teleservices, customer care/ CRM industry. Be sure to inform your customers and prospects of this great news, for awards without marketing and differentiation are wasted! Please read my Publisher’s Outlook titled “Award Marketing” at www.tmcnet.com/2769.1

— Nadji Tehrani



• Give incentives for SMBs to avoid layoffs;

• Bail out the SMBs, not the large fat cats who got us in this mess in the first place

• How about Marketing America™? As the evangelists of this industry, we ( TMC (News - Alert) ) can no doubt help the Government

to market America and bring many new jobs to the U.S.

• How about insourcing America? TMC can provide several ideas and how-to guidance on this.

• Call centers hired 5 million people in the U.S. in 1999. We can do that again. Again, we at TMC would commit to help evangelize and assist the Government to expand the industry.

5 Million Call Center Jobs? In the U.S.? Yes, We Can Do it Again
In the late 1990’s, call centers were growing at the rate of 25–30% per year. As the founders of the industry, owners of registered trademark for Telemarketing® and the publishers of the industry’s first and preeminent magazine since 1982, we had and continue to have our hand on the pulse of the industry. The call center/contact center and CRM industry continues to grow. However, starting 1998 and beyond, two factors took away 60–70% of the 5 million call center jobs in the US. The two factors were:

• Ill advised, massive and crippling regulations such as DO NOT CALL and;

• Much cheaper labor in offshore locations. After losing millions of dollars (if not billions) and losing many customers, the outsourcers (Corporate America) who set up call centers offshore learned that you get what you pay for! Therefore, several companies have left offshore and set up their call centers in the U.S. or outsourced their jobs to the U.S.-based teleservices companies.

MARKETING AMERICA™

If Mr. Obama is willing to help us with proper incentives to revitalize the very labor intensive, job producing call center industry, I think we can get most of the offshore U.S. companies back to our shores where they belong. In addition, I would be delighted to head up the Department of Marketing America™, to help bring millions of jobs to America from forward-thinking global companies who want to sell their products to the World’s No. 1 market: The United States of America.

As always, I welcome your comments. Please email them to me at [email protected].

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