Call Recording Featured Article

One of the most important parts of a marketer’s job is to keep tabs on trending topics around the Internet. Naturally, the best place to find these trends and ascertain people’s opinions on hot topics is on social media. Although finding these insights may not be overly difficult, keeping track of everything and running analytics can prove to be a problem. That’s where NetBase comes in with its new workforce optimization (WFO) software solution: Instant Search.

NetBase is a social analytics platform that is used by global companies to run brands, build businesses and connect with consumers every second. Its new WFO software solution processes millions of social media posts daily for business insights into marketing, research, customer service, sales, PR, and product innovation.

Instant Search allows companies to see, analyze and get insights into billions of social posts every day, all through a simple search bar. The WFO software solution can be used as a standalone or complimentary social analytics engines across three different modes of operation. To receive the desired information, the user just has to enter keywords, hashtags or mentions, and then simply click a single button. Instant Search will immediately put together a detailed summary of the trend along with supporting key data.

“By quickly identifying trends, post volume, impressions and changing net sentiment, NetBase Instant Search answers the questions marketers want to know now—who is talking, what are people talking about and where are these influential conversations taking place?” said Paige Leidig, chief marketing officer at Netbase. “This immediate insight delivers the background executives, brand marketers and analysts need to build and strengthen strategic marketing initiatives.”

Although the ease-of-access provided by Instant Search is a great benefit in itself, there are several more advantages to the solution. First of all, the entire team will feel empowered because every single person will experience the simplicity of self-service analytics. There’s also hover-over analysis available to give users a deeper context into the who, what and where of important social conversations. As a result, all team members will be able to contribute great insights because looking up trends is easier than ever with Instant Search. Everything that the solution brings forth is happening in real-time, thus ensuring that not only can everyone can gather insights easily, but that the information is current. All of this together makes brainstorming an enjoyable experience where team members can test hypotheses and validate assumptions in real-time.

Ultimately, empowered employees with the right tools in their hands are productive and capable of creating some really great campaigns, and NetBase’s Instant Search is working to make that scenario as feasible as possible.