Call Recording Featured Article

Businesses thrive on their revenue streams, but the revenue doesn’t just come from nowhere. If it’s a service or a product, no matter what you do, your revenue counts on the customer.

To increase sales and marketing campaigns, retain customers and consistently improve upon products and services, it is imperative that businesses rake over data to make better decisions and keep in an upwards direction. But what is this data and where does it come from?

Call tracking, similar to call recording, is an effective tool that can provide information that is not only relevant to business processes and customer behavior, but also answers key questions that can drive businesses forward. Are you missing out on a potential sale? Is the latest marketing campaign really working for you? Are you getting actual leads from advertising? What is the competition like? What does your customer have to say?

What call recording does for customers and agents, call tracking does for your campaigns and sales. In simple terms, call tracking refers to the process of seeing where the inquiries about your business actually come from. This is a system that been proven to work in taking marketing and outreach efforts to the next level.

By being able to monitor which of your marketing campaigns is responsible for the incoming leads, you will have a better vision of your company’s direction.

Call tracking allows you to know where your customers come from in society, their wants, and what makes them happy.

Similarly, call recording provides a detailed understanding of the experience customers have when interacting with a company, and supports the decisions businesses make based on the analysis of customer feedback and behaviors. This knowledge can then be applied to support strategic decision making.

With call recording, you can listen to conversations to identify customer satisfaction challenges, and monitor for quality assurance, script compliance, and in general hear customer interactions first-hand to keep a pulse on customer-company relations.