Workforce Management Featured Article
Technology Underused by HR
There’s little argument that technology is dramatically changing how business is conducted. Yet, is the human resources department fully leveraging the latest technology?
A new infographic released by Spark Hire argues that not enough technology is being used by HR—and shows that the payout from increased adoption of the latest technology trends can greatly improve the hiring process.
One area where recruiters are not seizing the trends is when it comes to mobile data. Only 7 percent of employers surveyed by Spark Hire have a mobile version of their career web site, but a magnitude more are looking for a job through their mobile device. More than 70 percent of active job seekers are using their mobile devices to find a job.
Video interviews make a lot of sense for HR. In the time it takes to conduct a single telephone interview, an HR rep can view 10 one-way video interviews.
Yet, only 63 percent of HR managers frequently use video interviews. About 13 percent expect to use video interviews more in the future, but for many the technology has not taken hold when perhaps it should.
Big data is an area where HR can benefit, according to Spark Hire. It is spending about $3.7 trillion on big data, and every two days we now crunch more information than we did from the dawn of civilization though 2003. Big data is expected to generate $3.7 trillion in products and services, and 4.4 million new jobs by 2015.
By harnessing big data, HR can more effectively hire the right candidate. Also, one area where businesses are getting it right is with their use of social media.
Job seekers should truly watch out for those beer pong photographs on the social networks, because 94 percent of recruiters use social media in their recruitment efforts.
Finding the best candidate is the leading reason for using social media in the hiring process, according to Spark Hire; nearly half of all respondents said that was why they use social media in the hiring process. Roughly 43 percent said social media increased the number of job candidates and that was why they used it. Coming in at third, nearly a third of HR managers said social media helped them decrease the time to hire.
So overall, there is plenty of room for technology in the HR process. Some firms are leveraging the latest technology, but many are behind the curve when it comes to the latest means of finding the right person for the job.
Edited by Stefania Viscusi