It is official! Internet connected TV has become a reality! With the TV viewers demanding enhanced multimedia experience from their televisions, the service providers are hunting for new applications and services to match up their revenue-generation spree in the "Internet Era of TV."

Motorola finds this backdrop just appropriate for introducing new family of its on-demand servers that are designed to deliver multimedia content and services across television, personal computer (PC) and mobile devices. At an age when connected devices have become crucial for the successes of the service providers, Motorola (News - Alert)M3 Media Server family is destined to create quite a buzz in the industry. The introduction of the Motorola's new Server family demonstrates Motorola's focus on the delivery of solutions that connect people to personalized content by creating compelling consumer experiences.

Motorola M3 Media Server allows the service providers offer their subscribers high quality contents across the three medias of TV, Internet and mobile video but without using three separate platforms. By providing a single platform for delivering contents across three screens, this new Motorola solution can help the service providers add to their revenue stream. No wonder, the industry is upbeat about this new Motorola offering.

"Video service providers are looking for new ways to cost-effectively deliver high-value media to heir subscribers across all three screens without overwhelming their networks' limited bandwidth capabilities or sacrificing the quality of the end-user experience. To the benefit of our customers, Motorola offers a broad, flexible range of solid-state media servers that provide a combination of scalability, efficiency, flexibility and reliability on industry-standard hardware. The new Motorola M3 Media Server gives service providers a highly configurable solution that can support the delivery of content across TV, Internet and mobile video platforms from a single platform," Bob Wilson, the vice president, Networked Video Solutions Group at Motorola Mobile Devices and Home, said.

The Motorola M3 Media Server family initially comprises four primary platforms. It is premised on the technology from Motorola's acquisitions of Broadbus Technologies and BitBand Techonologies:

--M3-S100: a high-performance solid-state edge server that supports 2,500 SD streams in a 1RU enclosure

--M3-S200: a library server and video streamer that stores up to 12TB of media content per 2RU, while simultaneously enabling live ingest and streaming

--M3-C600 & C1000 Media Centers: massively scalable, modular systems for three-screen media delivery, supporting up to 40,000 SD streams, up to 12 TB of Flash storage from a 10RU chassis, and the ability to run streaming, management, distribution and certified third-party applications within a single platform

Motorola M3 has been designed as the fault-resilient, carrier-class Media Server family and will be offered as part of the Motorola Media Delivery System, which also includes the Motorola CPS-1000 Content Propagation System for cable and the BitBand Maestro content delivery network (CDN) management system for over-the-top (OTT) Internet video and IPTV (News - Alert)environments. The new server family is scheduled to begin shipping in the third quarter of 2010.

Madhubanti Rudra is a contributing editor for TMCnet. To read more of her articles, please visit her columnist page.

Edited by Patrick Barnard