Workforce Optimization Featured Article
Lasso CRM Gains Traction in the Canadian Market
By Anuradha Shukla, TMCnet Contributor
Lasso CRM is gaining popularity amongst the developers, builders and marketing sales agencies in the Canadian market.
Offered by Lasso Data Systems, a provider of CRM home builder and condo sales software solutions for the residential new-home industry, the solution is playing a significant role in new home sales success in this market.
Lasso CRM is helping users to capture, manage and communicate with homebuyer leads, prospects and purchasers.
Lasso Data Systems’ software manages potential homebuyers online from the interest list to occupancy including marketing, sales, inventory and contract management. The solution is designed for ease of use, rapid deployment and pay by usage to maximize each client’s ROI and reduce their technology and financial risk.
“We experienced excellent growth of over 40 percent in 2011 in the Canadian market, primarily in major urban markets like Toronto, Montreal, Calgary and Vancouver. The Canadian real estate market has been strong, but there is an abundance of product and it’s highly competitive so developers, home builders and new home sales agencies are embracing CRM home builder software like Lasso to help them maximize sales by having a centralized database of prospects and buyer accessible across their organizations,” said Dave Clements, CEO, Lasso Data Systems. “Lasso CRM software is built uniquely for new home sales and is ideally-suited for multi-family development projects in cities like Vancouver and Toronto where condo development is massive. We are proud to have our roots in Canada as the major urban markets have been model cities for urban development as well as green and sustainability initiatives.”
“With CRM, no lead gets lost, and no sale is missed - A CRM system is like an instant “to-do” list for a sales agent each day—they can easily access an up-to-date, accurate, complete list of all of their prospects, as well as a listing of when each was last contacted. Using that information, sales professionals can determine who needs a phone call or an e-mail, who should make an appointment to come into the sales center, and who may be close to closing on a home,” said Dave Betcher, Lasso’s VP Sales. “From a management perspective, CRM helps create a culture of accountability, since the CRM can be used to track how each salesperson is progressing with their active leads. Managers can use this information to help facilitate the sales process and work individually with each salesperson for constructive coaching and personal development growth.”
Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO East 2012, taking place Jan. 31-Feb. 3 2012, in Miami, FL. ITEXPO (News - Alert) offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. To register, click here.
Stay in touch with everything happening at ITEXPO. Follow us on Twitter.
Anuradha Shukla is a contributing editor for TMCnet. To read more of her articles, please visit her columnist page.
Edited by Juliana Kenny