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Workforce Optimization Featured Article


January 09, 2012

Finding a Market Advantage with Your WMS

By Lauren Roberts, Founder and CEO, Realis Real Estate Software


Time is the most critical component of all things having to do with REO properties. Whether it is a long delay in approvals or an extremely quick turn around on an asset, it is always important to manage your time as effectively as possible.

One of the greatest benefits of REO Property Workflow Management Software is that it allows for time to be freed up in order to better address other tasks.

Get to Marketing

When your time is effectively managed with your WMS, you have more time to spend on creatively marketing your properties. Be it social media or guerilla marketing, by not having to babysit tasks manually, you have the time to get out there and have some fun with your marketing. Social media can be a relatively cheap and effective way to market properties, but it does require some time and planning. Guerilla marketing often demands pounding the pavement to deliver marketing materials and to make face-to-face contact with potential buyers. Either way, the last thing you want to waste your marketing time on is going through checklists instead of getting the word out on a property.

Effectively Manage More Properties

One of the truly great things about WMS is that it allows for more properties to be on your plate and managed without added stress. Task management is key for balancing multiple properties with your WMS. Despite having a bevy of assets you can easily keep everything in line, and all critical and legal tasks met but using your WMS.

Manage Contacts For Better Communication

With your WMS you can manage all of your contacts in one central location and keep track of what person or vendor offers what service and any other pertinent information on that particular contact. The last thing you’d want is to lose the number to a good, reliable vendor, or worse, to lose the contact information on a bank agent or buyer. You have the upper hand when you have your contacts managed effectively so you can best communicate with them.

Your WMS can be your best ally in market warfare. Find the advantage to using your WMS and free up time to communicate better, market more effectively or even take on more properties.




Edited by Juliana Kenny


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