Webcasting Featured Article
Webcasting in Education Lowers Costs, Increases Community Participation
By Susan J. Campbell, TMCnet Contributing Editor
The applications and benefits of advancements made in communication technologies have now also spread into education. No longer is entertainment the focus when software, telecommunications and broadcasting are combined. Now, this technology – known as webcasting – can be used to involve members of the community in the activities of the education system.
Too often, when school districts and other educational institutions schedule meetings to involve the voting public in their processes and decision-making, they are fighting against already busy schedules. As a result, attendance is lackluster and community involvement suffers.
When webcasting is deployed by the school district, it provides an opportunity for the community to observe meetings in real-time or at a later date when it is more convenient. Those interested in particular parts of the meeting can “tune in” for those few minutes and skip the rest of the meeting.
Such an approach ensures that the business discussed within the meeting is available to all constituents, whether they are able to physically attend the meeting or not. Webcasting within school districts has an added benefit in rural areas as it can often eliminate the need to drive in excess of 50 miles to attend a meeting.
Overall, webcasting provides a way for any business to cost-effectively communicate “face to face” with stakeholders without actually being in the same physical location.
The overall benefits that can be realized with webcasting are numerous. For those looking to implement webcasting in the educational environment, the technology can help to lower costs, increase community participation and share important information in a clear, concise and time-flexible manner.
Susan J. Campbell is a contributing editor for TMCnet and has also written for eastbiz.com. To read more of Susan's articles, please visit her columnist page.
Edited by Stefania Viscusi