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October 30, 2009

Mobile VoIP: An Opportunity for Wireless Carriers to Boost Revenue

By Amy Tierney, TMCnet Web Editor


As businesses and individuals continue to look for cost savings options, Mobile VoIP, the delivery of Voice over IP via a mobile handset, is becoming a hot commodity. Mobile VoIP is projected to become a $32.2 billion industry by 2013, largely driven by more than 278 million registered users worldwide, according to a recent In-Stat (News - Alert) report.
 
While the EMEA region has more mobile VoIP revenue today, the Asia Pacific region is projected to be the largest market by 2013, the report found.
 
Mobile VoIP and Long Term Evolution, or LTE (News - Alert), are soon to go hand-in- hand. LTE is a mobile broadband system that is being rolled out by most major North American mobile carriers, as well as several worldwide carriers beginning later this year or in early 2010. Designed to increase the capacity and speed of mobile telephone networks, LTE is the next generation that will replace existing 3G mobile telecommunication networks.
 
According to In-Stat’s “Mobile VoIP – Transforming the Future of Wireless Voice” report, early mobile VoIP successes are likely to influence operator voice plans to favor IP Multimedia Subsystem (News - Alert), or IMS, technology. As a result, wireless carriers, including AT&T, are re-evaluating their stance about mobile VoIP.  Instead of considering the technology a threat, wireless carriers are looking at it as an opportunity to generate revenue.
 
The report states that revenue and users associated with mobile VoIP will be distributed among online mobile VoIP services, 3G-Based Mobile VoIP offerings and WiMAX/LTE Mobile VoIP offerings
 
For example, this month AT&T (News - Alert) changed its mind about VoIP applications running on Apple (News - Alert) iPhones. The company now lets Apple run VoIP applications on the company’s wireless network, not just Wi-Fi networks, per the previous policy.
 
With next generation LTE and IMS, fee-based packaged service offerings for operators can include: service convergence - such as caller-ID on TV- presence services, full duplex video telephony, instant messaging, unified messaging, multimedia advertising, multiparty gaming, video streaming, Web/audio/video conferencing, push-to-talk and other services.
 
Bradon Technologies, a pioneer in the development of Mobile VoIP technology, is in an excellent position to partner with operators that are developing integrated voice and video applications for LTE.
 
“Bradon’s Voice and Video Technology was designed for mobile devices right from the start,” Joe Compta, CEO of Bradon Technologies, said. “Our processing power for mobile communications is head and shoulders above anything else in the marketplace.”
 
Bradon’s Voice Technology, which consists of proprietary Audio Codec, Acoustic Echo Canceller, Automatic Gain Control, Voice Activity Detector and Comfort Noise Generation technologies, has shown unprecedented results with real-time voice and video synchronization over mobile devices. The full-screen video stream over smart phones is realistic (not choppy); and Bradon’s underlying proprietary BTAC audio codec technology allows for seamless voice quality.
 
Bradon has also put its money where its mouth is. The company’s award-winning SAViiDesk Web meeting application is a multi-user, VoIP-enabled audio/video/desktop conferencing solution that is tried, tested and true on  BlackBerry smart phones and other Windows Mobile devices. Company officials have announced that, since the SAViiDesk technology is already developed, a multi-user, synchronized voice and video conferencing application built for LTE mobile devices can be rapidly deployed.

Amy Tierney is a Web editor for TMCnet, covering business communications Her areas of focus include conferencing, SIP, Fax over IP, unified communications and telepresence. Amy also writes about education and healthcare technology, overseeing production of e-Newsletters on those topics as well as communications solutions and UC. To read more of Amy's articles, please visit her columnist page.

Edited by Amy Tierney



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