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U.K. Companies Overwhelmingly Relying on Virtual Collaborations to Enhance Communication Quality
By Susan J. Campbell, TMCnet Contributing Editor
Of these companies employing this technology, nearly two thirds have incorporated an element of video and/or Web Meeting, in addition to their established audio conferencing capability.
This survey also found that 90 percent of businesses that employ more than 1,000 staff have adopted a conferencing/collaboration tool as part of their communications strategy. Businesses with more than 3,000 staff have driven this statistic to 96 percent.
Of those companies that have implemented conferencing and/or collaboration tools, 74 percent use integrated multimedia conferencing tools to some degree, with only 26 percent exclusively using audio conferencing solutions. This is especially strong in manufacturing businesses as 81 percent of these respondents use multimedia tools.
The survey also found that companies are using virtual collaboration tools more frequently. Almost one third or 29 percent of respondent businesses are using virtual conferencing on a daily basis, with a further 45 percent every week. Financial services businesses are leading the field with 83 percent using conferencing tools weekly or more frequently.
Another 30 percent of respondents reported that they would use their conferencing solution more frequently if it could more effectively replace face-to-face meetings. An additional 25 percent highlighted the need for peer groups to use it more often.
The ability to experience tangible cost savings and improved ease of use were seen as significant barriers to greater usage by 22 percent and 14 percent, respectively. Only 5 percent expressed an environmental concern in wanting to see tangible evidence of reduced carbon emissions.
While carbon emissions may not be on the mind of every business seeking to implement virtual collaboration solutions, reduced costs and improved communications are a key priority. As long as companies such as Genesys can continue to tap into these demands and deliver solutions that can emulate dace-to-face collaboration, adoption should continue to grow.