As I covered last week, Bradon Technologies’ invitation is clear upon visiting their newly launched website, “Click to discover Bradon innovation – the world’s most advanced online meeting tools and technology.” By redesigning the company website, Bradon has refocused its image and its customers’ attention to exploring the technology behind its advanced Web meeting solution, SAVii5.

But, besides implementing a fresh new look to its pages, this unified communications company has added additional information, interactive demos, and demonstrative visuals for potential customers to learn about the Technology behind its Web Meeting solution. The Technology page highlights the fact that Bradon Technologies has spent a decade developing its leading edge compression technology for voice, video and data transmissions over the Internet. The unique capabilities and characteristics of Bradon Technologies’ two codecs, Bradon Technologies Audio Codec (BTAC) and Bradon Technologies Wideband Codec (BTWC), stand out as the premiere choice for any mobile and Voice over IP implementation. This brings me to explore beyond Bradon’s Web meeting capabilities and study the technology closer.

As many of us toting around an iPhone or Android (News - Alert) device are aware, a quickly expanding market for VoIP collaboration applications are smartphones. Mobile customers are now in the position to make phone calls, present documents and stream live video over their smartphones using VoIP technology. However, the future of VoIP’s success in a world of smartphones weighs heavily on the quality of the user experience.

A major problem for VoIP applications is that the Internet is not a stable transportation medium for voice data. Frequent data loss and transmission delays are commonplace, resulting in poor sound quality and disjointed multi-user synchronization. So the next choice, call up your contact using up valuable minutes.

Audio codecs are the underlying audio compression/decompression technologies being developed and reconfigured in an attempt to address the VoIP data delivery problem in a multi-channel environment. And, in turn, calls on your cell phone can be made using your data plan, thus bypassing your cell minutes and saving you on over-usage charges. Bradon’s audio codec supports the transmission of high-quality speech over packet-switching networks characterized by limited capacity, unpredictable delays and lack of end-to-end quality of service.

In the tech world of Web meetings or mobile VoIP, one thing is for certain, codecs are key.