Expansion to greater capability seems to be the prominent trend in telecommunications, as new innovations continue to raise the bar for all involved. Companies and residents alike are seeking to expand their mobile capacity, while also embracing the opportunities afforded with VoIP connections. In doing so, the demand for VoIP monitoring also continues to grow.
One innovator in the customer experience is RADCOM. To meet the growing demands in the telecommunications space where VoIP is concerned, the company recently announced two expansions for LATAM tier 1 operators. Such operators tend to have mobile installations and are now seeking to add on a solution to address their fixed NGN VoIP networks.
This expansion is the result of growing demand from current customers. Once experiencing the benefits of using RADCOM’s wireless solution, the decision to expand their investment was the clear next step. By leveraging this scalable solution, operators can easily add and deploy new technologies, including IMS and VoIP. Both are significant growth engines for Tier 1 operators and thanks to RADCOM, they can address the demands on both the cellular and VoIP sides with the same platform.
"Our ability to monitor Fixed and Mobile networks using the same solution is a major advantage for our customers; having a system in place means saving time and money for new VoIP deployments," said Ronen Hovav, RADCOM's President Americas, in a press release. "We at RADCOM see such expansions in the LATAM region as a natural development, in line with RADCOM's strategy for this area."
Once this platform is in place, VoIP monitoring will be critical for all users. The quality of the voice and data connection is essential to the operator’s success. Too many providers are able to step in with the same solution at the same or lower rates, making customer churn a serious concern. If operators can monitor the performance of the connection and fix an issue before it becomes a performance problem, customer satisfaction increases significantly.
If the customer is a business, the need for quality connections is intensified. The ability to communicate and collaborate through crystal clear connections is essential, regardless of the device or the connection. If the experience isn’t consistent across all channels, the brand perception is affected and customer satisfaction declines rapidly.
For that reason alone, VoIP monitoring is important. It’s not enough to provide seamless communications through integrated channels. Service providers have to meet performance expectations or they will quickly be replaced.
Edited by Rory J. Thompson