Mobile operators are constantly looking for ways to evolve their services portfolio to better meet the needs of their end users. Realizing this, Tata Communications (News - Alert), a major provider of A New World of Communications, recently introduced its mobile VoIP platform.
With the help of this hosted, white label solution, mobile network operators and other retail voice providers will be able to offer and monetize innovative converged IP communication services across voice, chat, video and file sharing.
A part of Tata Communications' Voice Business Apps suite, the mobile VoIP platform boasts of various highlighting features, which will help operators to quickly roll out packages that create competitive differentiation among user communities.
In a press statement, Christian Michaud, Senior Vice President, Product and Business Strategy, Global Voice Solutions, Tata Communications, said: "Our mobile VoIP offerings allow operators to gain additional revenue from today's 'always connected' users, and create new market segments without the significant upfront capital investment and lead time required for true native rich communication services."
Using the mobile VoIP platform, operators will be able to launch their own branded mobile VOIP app and make it available on all the major smartphone and desktop platforms.
According to Anthony Cox (News - Alert), Associate Analyst at Juniper Research, operators need to get over their traditional reluctance toward mobile VoIP and consider instead what it can do for them: "Mobile VoIP can be used by MNOs or indeed fixed-line or cable players to address specific target markets or develop new service bundles such as video conferencing," Cox said.
Recently, TMCnet reported that Forrester (News - Alert) Research Inc, an independent research and advisory firm, recognized Tata Communications as a leader in its 2013 report titled ‘The Forrester Wave: Asia Pacific Carrier Ethernet Services, Q42013.”
Edited by Rory J. Thompson