SUBSCRIBE TO TMCnet
TMCnet - World's Largest Communications and Technology Community

CHANNEL BY TOPICS


QUICK LINKS




VoIP Gateways - Report: Diversification, Mobile Services Key to Successful VoIP Providers
Patton - lead sponsors of VoIP Routers
 

VoIP Gateways Featured Article

November 28, 2010
Report: Diversification, Mobile Services Key to Successful VoIP Providers


By Mae Kowalke, TMCnet Contributor


What does it take to run a successful VoIP services company? That depends on a number of factors, including what type of customer is sought. If the goal is to establish a loyal consumer clientele, diversification is key.

“Successful VoIP businesses are driven by other services the company offers, and by services that align with customers' perceived needs – not by the VoIP business alone,” said Report Linker in a recently released report on the future of consumer VoIP.


Today, Report Linker noted, the biggest VoIP providers are ostensibly run-of-the-mill telecom companies. This means smaller providers must innovate and take the role of pioneers whose marketing strategy doesn’t rely only on offering the lowest price, since that’s a game they can’t win. 

If there is such a thing as a winning formula for VoIP service providers, it would probably look something like this, according to Report Linker’s research:

--Quickly leverage success by building your own network
--Diversify with variety of services geared toward niche market segments
--Establish your base clientele in a regulated, non-Communist market
--Take the time to customize services for your customers
--Hedge your bets by taking a risk on offering services in emerging markets 
--Invest in the rapidly growing mobile VoIP services market

That last point may well prove to be especially important. Mobile handsets have matured into stand-alone platforms for converged communications, and any VoIP services company that isn’t keeping pace with the trend will soon be left in the dust.

“The rapidly growing number of mobile smartphones creates opportunities to integrate voice interaction into a wide range of applications, as well as creating opportunities for other types of intelligent, converged appliances – reinventing the home phone, for example,” Report Linker said. “Amazon's Kindle e-book shows the opportunity for mobile communications-equipped ‘appliances’ at mass-market prices.”

All the hype over mobile VoIP doesn’t mean, though, that providers should ignore established wisdoms about IP based communications. It remains true, for example, that differentiation should be grounded in the provider’s core network. And, competing with the big guys will always be a challenge.

“Telecoms have more natural advantages in the VoIP business than incumbency,” Report Linker noted. “They understand consumer expectations, and the migration to all-IP networks allows them to leverage network consolidation.”


Mae Kowalke is a TMCnet contributor. She is Manager of Stories at Neundorfer, Inc., a cleantech company in Northeast Ohio. She has more than 10 years experience in journalism, marketing and communications, and has a passion for new tech gadgets. To read more of her articles, please visit her columnist page.

Edited by Patrick Barnard


view all »
 
TAKE ACTION...
Click Here
 
Click Here
 
 
Click Here

VoIP Gateways Resources

Patton, 3CX and FaxBack Join Forces to Unveil Mutually-Certified VoIP, iPBX and FAX Solutions at ITEXPO Patton-the leader in business and carrier-class network access, connectivity, VoIP and mobile video-surveillance equipment-announced today a three-way alliance with FaxBack and 3CX that delivers complete, fully-tested and certified-interoperable communications solutions for the new generation of IP-centric enterprise networks.
Patton's First Mile Ethernet Modem Earns NGN Leadership Award for 2010 Patton-the leader in business and carrier-class network access, connectivity, VoIP and mobile video-surveillance equipment announced today the company's RocketLink™ 3200 Series EFM G.SHDSL Modem has won the prestigious Next-Generation-Network (NGN) Leadership Award for 2010, granted by Technology Marketing Corporation's (TMC) NGN Magazine.
Patton Announces 20% Price Cut on US-Manufactured Remote Access Equipment Patton-the leader in business and carrier-class VoIP, network access, connectivity, and video surveillance equipment-announced today a permanent 20% price reduction on all DialFire Remote Access Server (RAS) equipment.
Sustaining Patton's Five-Year Winning Streak, SmartNode Session Border Controller Wins Ninth VoIP Award Patton-the leader in business and carrier-class VoIP, network access, connectivity, and video surveillance equipment-announced today that Technology Marketing Corporation's (TMC) Unified Communications magazine has named the SmartNode™ 5200 Enterprise Session Border Router (ESBR) Product of the Year for 2009.
 
view all »
TAKE ACTION..
Click Here
 
Click Here
 

Popular Articles







Technology Marketing Corporation

2 Trap Falls Road Suite 106, Shelton, CT 06484 USA
Ph: +1-203-852-6800, 800-243-6002

General comments: [email protected].
Comments about this site: [email protected].

STAY CURRENT YOUR WAY

© 2024 Technology Marketing Corporation. All rights reserved | Privacy Policy