TMCnews Featured Article
July 22, 2011
Manufacturing Firm Leverages UniPhyer VoIP Enabler for Seamless Voice with Data
By Susan J. Campbell, TMCnet Contributing Editor
The cost and functionality benefits associated with IP telephony has a number of companies seeking to make the switch. The challenge is in knowing how to approach this migration to ensure the end result delivers the desired functionality and benefits. The use of VoIP enabler technology can ease the process and guarantee Quality of Service.
Phybridge (News - Alert) partner, Williams Telecommunications, recently announced that it had successfully migrated a manufacturing firm to IP telephony with the use of the Phybridge UniPhyer VoIP enabler. By taking a focused approach in the way data and voice are carried across the network, the UniPhyer drives the optimal experience for all clients.
“The ease of deployment coupled with the stability and simplicity makes the Phybridge UniPhyer a product we utilize to create the best overall experience for our clients,” shared Mike Jaycocks of Williams Telecommunications.
What makes the UniPhyer approach to the VoIP enabler industry so unique? Standard data switch implementations have often focused on layering real-time voice onto a distributed data LAN that was built for near-time delivery. The problem with this approach is that it underestimated the complexities and challenges it created for customers and partners.
There is also an advantage to selling IP telephony that does not require LAN changes as the cost can be significantly less, generating a trend in the industry where change is not demanded or encouraged. Phybridge decided to challenge that standard, viewing the situation from the perspective of the customer.
The provider of VoIP enabler technology made it a priority to develop technology that was good for the customer, and for those who were responsible for serving the customer. Near-time just wasn’t good enough and changes needed to be made to ensure customers had the technology they needed.
With the UniPhyer VoIP enabler from Phybridge, the real-time voice requirements are easily met. Plus, a point-to-point topology offers a dedicated path from the central closet to the end point with no other device sharing the bandwidth. Voice packets travel in order and on time, without loss or contention, enabling Phybridge partners to offer a 100 percent QoS guarantee for 14,000 customers.
When customers insist on voice with data, Phybridge can offer a VoIP enabler that drives proven point-to-point topology to support existing digital phones. There is an automatic guaranteed quality of service, without disruptions. There is no compromise needed as voice is fully converged with data.
Williams Telecommunications (News - Alert) demonstrated to this manufacturing firm the power of voice with data and leveraged the UniPhyer VoIP enabler to deliver the capabilities necessary to satisfy the customer.
Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2011, taking place Sept. 13-15, 2011, in Austin, Texas. ITEXPO (News - Alert) offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. To register, click here.
Susan J. Campbell is a contributing editor for TMCnet and has also written for eastbiz.com. To read more of Susan’s articles, please visit her columnist page.
Edited by Jennifer Russell
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