When it comes to business growth, strategic partnership is considered a clever way to fuel growth. The strategic partnership with a proven company helps you take a giant leap forward, without having to incur additional expenses. It also saves you time, letting you concentrate on your core business and avoid some associated risks.
Thus modern corporate history is rife with the examples of successful strategic partnerships that fueled growth and helped partners to expand business services. The long-term partnership between famed marketing agency Young America and BPO company Datamark is a good case in point. After providing outsourced business services for years, the latter has been contracted to deliver bilingual support services to the consumers that signed up with Young America’s marketing engagement programs running on various channels. The expanded partnership necessitated the opening of a new call center facility, thus fueling growth for Datamark.
In the age of social media, customer engagement has become a multi-channel, multi-faceted process. Take, for example, the case of Young America that reportedly produces over 3,500 national and local marketing programs for more than 500 brands annually. The programs have a near ubiquitous presence on the online, offline and mobile channels and are delivered in near endless forms ranging from sweepstakes to online rebates and from sales incentives to online contests and everything in between!
But a brand building undertaking as big as this must be supported by the right technologies, and those technological requirements are met through a vast network of channel partners. Datamark, a BPO company specializing in bilingual customer contact centers and business process consulting has been one of the key strategic partners for Young America. As its strategic partner, Datamark also provided Young America with outsourced business services including mail center management and document processing.
Datamark’s newly opened call center facility in Juarez, Mexico, will allow it to deliver customer support services to the Spanish and English-speaking consumers participating in Young America’s engagement marketing programs for Fortune 500 companies.
Thus it came as no surprise when Datamark invited Young America officials to officially inaugurate its new bilingual call center in Juarez.
“We are strengthening our relationship with Young America by delivering value at multiple points in their business process workflow,” said president of Datamark Bill Randag. “From the inbound mail center, where customer interaction is initiated, and now to the contact center, where customers’ questions are answered and support and service is delivered in both Spanish and English.”
Edited by Rory J. Thompson