The buzz and hype surrounding VoIP is no longer just that, as the trend of using the Internet to make phone calls is gathering momentum, and with the BYOD (bring your own device) culture set to make the rounds, one can actually smell VoIP in the air around.
So, perhaps it should come as no surprise that iTalk, a mobile communications that offer consumers a high quality cellular alternative, chose to complete the acquisition of RocketVoip, the broadband VoIP phone service provider that claims to be positioned at the center of the rapidly growing VoIP services marketplace.
iTalk is stated to be spearheading a wireless revolution to lower communications costs and create innovations in cellular communications by integrating VoIP technology into mobile devices, and the acquisition of RocketVoIP, which claims to have a 10-year-old residential and business broadband VoIP phone service, is expected to boost this effort.
The acquisition will allow RocketVoIP to fully integrate their products and technologies into the iTalk mobile systems platform, allowing it to expand its product offerings and customer base in the ever expanding VoIP services marketplace.
Apparently the move has done iTalk a lot of good, for iTalk, which is currently conducting online marketing programs for RocketVoIP and utilizing Google (News - Alert) Analytics to analyze visitor flow and maximize sales, found that it was able to turn the interest in VoIP technology into a 300 percent increase in product exposure for RocketVoIP.com.
"In the future, we plan to ramp up the RocketVoIP online marketing efforts even further and will continue to analyze and leverage Google analytical marketing data to gauge product interest and to capture an increasing number of sales," said David F. Levy, CEO at iTalk Inc.
Google Analytics allows users to measure advertising ROI as well as track their networking sites and applications, and is the most widely used website statistics service. With the global mobile VoIP solutions market predicted to grow at a very rapid rate and the consumer base expected to follow, iTalk’s acquisition of RocketVoIP will further strengthen its brand.
Edited by Ashley Caputo