There’s no denying that VoIP and SIP trunking are now pretty ubiquitous among enterprises and contact centers of practically any size. If you’re one of the few that still hasn’t opted to make this switch, whether due to concerns regarding quality or an unwillingness to move away from landline telephony, now is definitely the time to do so.
In part, this is because SIP trunking goes beyond merely matching landline in terms of quality and reliability; in fact, advanced features like HD voice and video, along with other media features, make SIP trunking the clear winner in these areas.
Another major reason to make the switch to SIP trunking is that the actual act of switching is now easier than ever. That said, there are some crucial assessments that should take place before making this transition, especially in more complex scenarios, like in a contact center.
To begin with, determine how your location will affect call performance. That’s right: depending on the voice peering networks and call termination points available to you, SIP providers can tweak connections for optimized call processing and terminations. As such, providers are able to offer region-specific pricing, further reducing connection costs. Obtain quotes on regional termination costs from multiple SIP providers to best determine the potential cost benefit you can gain from SIP trunking.
Next, determine the potential scalability offered by SIP providers. Since many providers are now able to offer the ability to accommodate bursts in call traffic, it’s worthwhile to assess how meaningful this will be to your business or contact center. In fact, it’s a good idea to assess all of your specific network and communications requirements, choosing the SIP trunking provider that best fits these in terms of features.
After making the switch to IP-based communications, it’s possible to further improve performance with voice peering, which increases voice and data sharing efficiency between networks. Combined with the above steps, voice peering can truly maximize the benefits of SIP trunking, while increasing return on investment.
Edited by Blaise McNamee