Service providers have a number of demands to meet. They need to provide subscribers with a quality experience, they have to abide by industry regulations and they have to build a sustainable revenue model that ensures profitable business for the long-term. Each one of these things is a challenge in an industry where service is costly. Fortunately, the Voice Peering Fabric can help.
Essentially, service providers that must rely on a connection to the Internet to deliver voice service are faced with a challenging task: to deliver this service and still meet the voice quality and cost expectations of the customer. Connecting to Tier 1 networks is expensive, and service providers are often short of the requirements to qualify as an equal peer so as to establish a viable peering connection on the network. With the Voice Peering Fabric, the playing field becomes a little more level.
Also known as the PF, the Voice Peering Fabric was built in an effort to service mid to large-sized enterprises and service providers. Whether the organization is a CELC, MSO, ELEC or PTT, access is available. For those who want to buy or sell origination or termination, the PF enables these transactions in a way that is much easier, more secure and simpler to accomplish. The service provider can meet with buyers and sellers in one location, supporting IP trunks between VoIP gateway systems.
From a traditional standpoint, service providers have a significant challenge in that geographical boundaries have already been set for the provision of service. Unjustifiable cost structures have isolated a number of carriers, limiting their customer market segment. As the world continues to shift toward IP, carriers have no choice but to make a change or risk obsolescence. This move also requires the development of new services and a focus on new segments of the market that were never possible in the past.
With voice peering, carriers have access each other and other resources on a level they never had before. The Voice Peering Fabric creates the centralized point where they can easily do business with one another and still protect a certain level of profitability. Carriers with their own networks can meet and do business directly so as to negotiate and interconnect with third-parties, creating limitations or interfering with their ultimate success.
As price changes are enabling service providers to expand outside of their traditional footprint, there are increasing opportunities to invest in and manage new network expansions. This takes research and legwork to land in the right place and at the right cost. The PF streamlines these efforts and allows carriers to focus on healthy expansion.
Edited by Blaise McNamee