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Why You Need Voice Peering for the VoIP Environment

TMCnews Featured Article


June 20, 2013

Why You Need Voice Peering for the VoIP Environment

By Susan J. Campbell, TMCnet Contributing Editor


The quality of voice interactions – it’s something that undoubtedly matters for the corporate environment. When a customer calls a company, a less than stellar audio experience can communicate a negative message. If the business is a smaller operation trying to compete with the big boys, this kind of connection could prevent market success.


There is an answer to this problem in voice peering. When peering is used in VoIP, it leverages a process where two Internet networks connect and exchange traffic. Through this connection, they can directly hand off traffic between customers without the cost of a third party carrying that traffic across the Internet.

Peering is different from transit, which is what we normally use to connect to the Internet and carry end user traffic between networks. The network operator or the end user in this scenario generally pays another larger network operator to carry all of its traffic. It’s standard procedure, but one that has the potential to lead to quality issues when VoIP is involved.

Other than the improved call quality, there are other perks to voice peering. At times, it can be cheaper to hand off traffic between network operators rather than paying someone else to do it. It can also provide greater control over the flow of traffic or allow the operator to better serve their local populations.

For instance, the peered networks are better able to adjust routing to avoid segments of the network that may be causing problems. Peering will also keep traffic local and improve overall performance, as it provides faster connections between each network. It does require work, however. An agreement must be negotiated for every network the operator peers with and then the networks have to be connected. And, if there isn’t a large amount of traffic, the cost savings may not be big enough to make it worth the effort.

That effort is reduced by the Voice Peering Fabric (VPF). This electronic marketplace connects buyers and sellers of telephony services, providing a network platform that enables organizations to exchange traffic across an environment that is secure and focused on quality of service. A Layer 2 Switched Ethernet Fabric, VPF is a private Internet located in nine U.S. cities and London, with further expansions currently planned.

The VPF (News - Alert) provides an alternative to the Public Switched Telephone Network, allowing organizations to unify their communications like never before. In doing so, operators or organizations can truly control the voice experience across the VoIP connection and protect the brand perception in the marketplace.




Edited by Blaise McNamee







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