Virtual Office Featured Article

Virtual Office Feature: Build Brand Recognition with Caller ID

March 04, 2010
By David Sims, TMCnet Contributing Editor

Phone.com is promoting a new feature, which lets users choose the text to be displayed on the recipient’s caller ID when a call is placed, as a way to put brand recognition 'within reach of your organization.'

 
'One of the greatest ways to ensure that your customer, client, investor or other contact never questions your commitment to him is to be sure he realizes that you made the call as promised -- even if he wasn’t there to answer,” Phone (News - Alert).com said in a blog.“This is possible, thanks to the caller ID function available with hosted VoIP service.'
 
'This feature provides ways for the user to be truly creative,' company officials said. 'Rather than listing just the business name, perhaps there is a better way of catching the attention of a wandering eye.'
 
After all, 'a lot can be said with just a few letters - 15 to be exact. This is proven time and time again on novelty license plates.'
 
It’s the latest feature from the company, which offers Virtual Office services.
 
No, this feature does not yet extend to phone book listings, can stop short if the receiving party’s carrier does not query the national database of Caller ID listings and can take up to 30 days to register. Nevertheless, it is free with some VoIP services, company officials said, 'and has the potential to add another dimension to your way of doing business.'
 
There are a couple matters to address when registering your new Caller ID. 'First, be sure that your business is classified as such - otherwise Food, LLC may be seen as LLC Food,' Phone.com (News - Alert) officials warned, 'because the system will believe that Food is the last name on a personal account.'
 
It's not yet available for toll free numbers, either, so be prepared to call out of the non-toll free line if you want to use it.

David Sims is a contributing editor for TMCnet. To read more of David’s articles, please visit his columnist page. He also blogs for TMCnet here.

Edited by Amy Tierney

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