Vonage Expands APAC Presence

Cloud communications is on the rise, demands continues to surge and service providers are expanding operations to meet the influx of popularity for this burgeoning technology. An area of the world offering much in the way of opportunity, the Asia Pacific region (APAC) received some added attention this week.

Cloud communications provider Vonage announced an expanded APAC footprint this week to address the growing demand for cloud communications. To do this, it named Sunny Rao Vice President and General Manager for APAC to aid in the expansion.

Rao brings with him a wealth of expertise, and is tasked with overseeing the company’s efforts in the region – including a number of new offices in mainland China. New locations will start in Beijing, Shanghai and Shenzen.

"Through Nexmo, the Vonage API platform, Vonage already has strong leadership in EMEA and APAC with offices in Singapore, Hong Kong and Seoul, and we are thrilled to welcome Sunny to this growing team," said Vonage CEO Alan Masarek. "As we continue to see strong growth in adoption of programmable communications throughout these regions, Sunny's leadership will allow us to leverage the ease of use of our platform with our strong carrier connections to expand our current footprint in Asia and to take advantage of the market opportunity with the full suite of Vonage cloud communications offerings."

APIs are not new, but it is only in recent years we’ve seen this favored developer tool rise to prominence, as APIs enable the digital transformation taking place in cloud communications. Nexmo, the Vonage API platform, serves as an integral component in the firm’s expansion plans.

The cloud is here to stay, and future forward firms are recognizing this. This nascent technology is driving change across industry – from the data center to the c-suite. And now APAC gains access to one of the world’s cloud communications leaders.