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8x8 Offers Enhanced Distribution Model and Expansion Blueprint

June 07, 2017

By Maurice Nagle, Web Editor

The cloud has evolved from a brave new world to the shining city on the hill of transformative technology. Like other burgeoning technologies, expanding adoption requires a robust partner network and channel program. A clear roadmap, if you’re willing to move into new areas and augment revenue.


Today, cloud communications provider 8x8 unveiled a new global distribution model for master agents and value added distributors in an effort to scale operations and accelerate global sales.

“Mid-market and enterprise companies rely on their trusted partners for guidance on communications and collaboration solutions to increase business productivity and profitability. Under the new global distribution model, 8x8 is investing in Master Agents and Distributors that will allow us to take our products and services to market at greater scale and to better address customer needs,” noted Christopher Peters, Global Channel Chief of 8x8.

In the new distribution model, international partners can enter into a Global Framework Agreement with 8x8, which clearly outlines terms of the partnership, and extend to new regions. In signing the single contract with 8x8, distributors can provide consistency across regions and affiliates, as well as alleviate go-to-market and legal obstacles.

In utilizing 8x8’s Global Reach Network, the power of 14 global data centers that deliver services in 89 countries and the follow-the-sun customer support model offer much in the way of opportunity.  It’s important to note the availability of 8x8 Academy, a means for partners to get the training and certification needed to boost sales. 

“We believe education is the cornerstone of partner enablement. 8x8 agrees with this principle and has collaborated with us on educating our partner community and the broader channel through CloudServicesUniversity.com,”said Andrew Pryfogle, SVP Cloud Transformation, Intelisys. “8x8’s integrated cloud communications, contact center and team collaboration solutions offer attractive solutions in a competitive market. Their investments in the channel and in education are exciting, as they enable our Sales Partners to drive greater revenue. We have a bright future together for sure.”

The cloud need not be a daunting task. With the proper mechanisms in place, resellers can easily educate companies on how the cloud can help operations, illustrating an obvious solution to inefficiency.

8x8 is taking an aggressive approach to expanding presence, which should pay off in spades. In the meantime, why aren’t your communications in the cloud?




Edited by Alicia Young

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