CNSG Gains Line Systems Elite Partner Status

Master agents work for telecommunications companies by making connections with customers and selling the services that telecoms can then fulfill. They help take the pressure off telecoms that wish to concentrate on the deployment and management of their services rather than focus on making direct sales.

A recent pairing of these two types of entities, the Line Systems (LSI) telecom and Converged Network Services Group (CNSG) master agent, shows the development of this type of situation in action. Line Systems has made CNSG its newest Elite partner, which gives the master agent and its sub agents access to the full line of Line Systems’ SIP and PBX-based communications services that include voice and data that may be delivered through the wired or wireless internet.

This is not the first go-around that joins these two firms. Their relationship until this point was limited to CNSG only providing sales support in the Mid-Atlantic region of the U.S. That situation will change for the better, noted CNSG Vice President of Business Development Randy Friedberg, and is expected to light a fire under the partners Friedberg’s company holds throughout the country.

“We’re very excited to grow our partnership with LSI,” he said. “Their strong product set of HPBX, SIP trunking, cloud solutions, and nationwide connectivity is a great addition to our portfolio. LSI offers aggressive pricing and lucrative incentive programs that will definitely energize our partner community.”

This energizing of the partner base is one of the benefits of partnerships that does not often show in reports. Although managers may make the connection that partnerships have resulted in increased sales, it is more difficult to pare away other elements of business activity in order to see the effect of motivation in the workplace.

Sales are only one part of the picture. Master agents, of course, stake their business models in setting up relationships with customers, so they must complete sales to remain relevant and effective in any type of market situation. Therefore, they will want to cherish increased sales while also finding the core of what has caused such an increase.

CNSG knows the Line Systems portfolio well. It will undoubtedly be able to shoot firm from the start and will have a vested interest in cherishing this new position as an Elite partner. If all goes as planned, Friedberg and his associates will notice a distinct energy in its partners throughout the U.S. – most telling in the plains and western portions of its operating region.

Edited by Maurice Nagle