Austin Cake Ball Improves Customer Service, Productivity with Virtual PBX

Imagine a restaurant dedicated solely to cake balls. That’s right, if you happen to be in the Austin area, you can visit Austin Cake Ball, a restaurant devoted exclusively to cake balls with a full menu in every variety imaginable, from classics like chocolate to red velvet to seasonal specialties like pumpkin spice. The restaurant is doing a booming business, and as a result, found itself in a position to overhaul its phone system.

According to Christi Greene, office manager at Austin Cake Ball, the restaurant had numerous complaints of customers not being able to reach the business. Phone calls simply weren’t coming through, and that was not acceptable for a business that receives high volumes of custom bakeshop orders as well as a good number of reservations.

“It was extremely frustrating; we would unfortunately hear stories of people not being able to connect to us and our business,” said Greene. “When folks reach out to us via telephone, it’s essential that we’re there to answer the call and that they don’t get a busy signal.”

Austin Cake Ball found a resolution in Nextiva’s virtual PBX system. In a Nextiva blog post, Greene explained how the new communications system helped improve business and productivity at the restaurant while making operations run more smoothly and efficiently.

Nextiva offers cloud-based phone and UC systems using virtual PBX solutions. The result is an affordable and easy to use solution that can be tailored to meet the needs of small businesses like Austin Cake Ball. Greene doesn’t have the time or resources to worry about managing and configuring complicated phone equipment and she doesn’t need to with Nextiva’s solution. Instead she can focus on her customers and if she has a problem, Nextiva offers “top-notch” customer service, according to Greene.

 “With our Nextiva service, I know that our guests and clients are able to reach us, make their reservation or place an order and receive great information,” said Greene. “Our phone system is our lifeline to the outside world.”