Keeping Up-to-Date Offers Competitive Advantages for Virtual PBX Providers

Virtual PBX providers are in a unique position when it comes to marketing their solutions and growing and expanding their companies. They are selling a hosted service, which can be tricky, particularly when selling something traditional like phone services. But on top of that, they are also targeting a very specific SMB market, which can sometimes be difficult to reach. And yet the benefits of hosted and virtual PBX solutions outweigh these challenges, creating a compelling product just waiting to be promoted.

Like any other type of company, virtual PBX providers need to find ways to distinguish and differentiate their offerings from the competition. Nextiva, a virtual PBX and business VoIP provider focused on cloud and hosted offerings, recently published a blog entry detailing a number of ways businesses can boost their success and productivity, and the tips are certainly applicable to companies selling virtual PBX solutions.

Staying on top of industry news and trends is a vital part of remaining competitive in any market. And the virtual PBX market is growing and evolving with the increasing popularity of cloud and hosted services. Companies in this space should be aware of what their competitors are up to at all times, including how customers and the market are reacting to their products and services. Not only can your company glean valuable insight from this information, but it can also present opportunities for partnerships and collaboration.

Your company can go the extra mile by not only staying on top of news and announcements but also generating your own. You don’t necessarily need to have company or product news to do this, but can simply comment on industry news as well as offer valuable advice and insights directly from the trenches. The virtual PBX market in particular is a niche area and insider advice on dealing with everything from partnerships to customer service can attract positive attention for your company.

There’s a ton of emphasis on “the channel” these days and particularly in the case of hosted, virtual and cloud services. How those solutions get delivered to end users is a key component to any successful business, which is why staying on top of industry news isn’t enough. To remain competitive, you need to know exactly what your vendors are up to, including distributors, VARs and any other key partners. Any news impacting their businesses will also impact your own business and it’s critical to stay on top of their activity.

Sometimes the best opportunities for promotion and exposure are in your own backyard, which is why businesses need to be aware of what’s happening locally. Any place that draws a crowd offers opportunities to market and promote your business and services or find potential partners. Tech companies should be aware of any important local events, even if they’re outside the tech realm, so they can take advantage of these opportunities to promote their brand.

Social media is another important way to promote your business and as technology changes and evolves, it’s important to keep up to avoid potential conflicts. Similarly, applications and features like Google Alerts can simplify the process of staying on top of industry and local news as well as relevant social media. Having a concise and consolidated way to stay informed saves time, enabling your business to be more productive and competitive overall.