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How to Get Your Employees Excited About Brand Promotion

August 20, 2014

By Susan J. Campbell - Virtual PBX Contributing Editor

How effective are your employees when it comes to marketing your business? Do they know how to hit home on the first try, or are they muttering through the details to try and sound intelligent? Business communications is not something that comes easily to everyone who takes on the employee role; even when technologies like virtual PBX are at the ready to streamline communication processes, the human element must be addressed as well.

Fortunately, it doesn’t always require the perfect script to really communicate your brand image. If promoting your brand at every opportunity would create new avenues for you, let’s take a look at a few tips from virtual PBX provider Nextiva.

Speak the Right Language – everyone one your team has some sort of currency, but don’t assume it’s all the same. Figure out what’s important to the individual and tell your story in a way that matters to them. You’re more likely to get them to buy into your vision and be excited about it each time they enter a conversation.

Set the Right Tone – do you have a mission that means more than the bottom line? Show the ways that your company enriches your community. Your staff is more likely to feel good about what they are doing and sharing that information with anyone who will listen.

Given Them Something to Wear – if you want your team to promote your brand off the clock, give them something cool to wear. Make sure your staff likes the logo and tagline, as well as the items of clothing they are attached to, and they’re more likely to wear the walking billboard.

Get Social – you’ve probably heard it from several sources, but social media is an important tool. You have to get in to the conversation and why not use this platform to give your employees a few minutes of fame?

Use Every Opportunity to Promote – don’t do this at the expense of others, but if there is an opportunity to advertise your brand and its value, do it. No matter how small the touchpoint, make it an opportunity to promote your brand and continue to get your name out there.

Optimize the Hardware – do you send your staff out with hardware that promotes the manufacturer? Did Apple give you a discount for putting their logo on your laptop? Slap your logo and it and take center stage. When you tote the right gear, you’re taking advantage of additional touchpoints and promotional opportunities.

Keep in mind that this isn’t an exhaustive list, but it is one that can help you take a step back and evaluate the tools you already have. If you’re ready to get your team excited about promoting your brand, get to work at putting this list to good use. 

Edited by Alisen Downey

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