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February 28, 2014
White Label Distribution Offers a Different Type of Branding Strategy
By Michelle Amodio, TMCnet Contributor

Thinking about offering your product as a white label? Wondering what the benefits and risks are? Many digital product companies use white labeling as a major component of their business strategy.

In general, white label branding is a manufacturing and marketing practice in which a product or service is produced by one company and then rebranded by another to make it appear to be its own. A white label provider sells customers resources that they can, in turn, offer to their own customers under their own brand.

In the business VoIP and virtual PBX market, white label partnerships enable operators, broadband networks and ISPs to grow revenue, protect their customer base and get fast to market with low capital expenditure.

This offering ushers in a new era of telephony as software-as-services so that you can have cutting edge technology catered exactly to your company’s needs without having to worry about using legacy equipment or the idea that you might lose out on callers trusting your business if it appeared differently on their caller ID.

White labeling enables you to sell SIP trunking and other VoIP services.  Because a lot of the backend is handled by a third-party provider, you can take advantage of other features, like having a virtual PBX (News - Alert).

Similar to offering a white label service, there is a nominal investment in telephone sets that are compatible with VoIP, but there are no operating, maintenance or upgrading costs to worry about. Virtual PBX allows businesses added growth flexibility, regardless of size.

In the virtual sense, PBX brings with it cost savings as well as increased productivity.

With businesses looking to trim expenses where possible, creating a virtual environment is a likely solution to reduce overhead. Offering white label services and going with a virtual PBX can provide your business with flexibility, mobility, and cost savings without compromising quality, reliability and advanced features.

Edited by Alisen Downey

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