How a Virtual PBX Can Make Your Business Stand Out

No matter what business you’re in, competition can be fierce. Given the cutthroat nature of business rivalry, it is crucially important for businesses to understand what makes them stand out from the rest of the companies who do what they do. How a business looks and what it says is the first deciding factor of the success of a product or service and sets any company apart from the opposition.

Virtual PBX provider Nextiva touched upon this subject in a recent blog post, citing that a “bold stand,” essentially, a stance that is yours and no one else’s, is what’s going to attract people to your business and give you a name within the industry. It’s a similar situation to the lunar flags; during each of the six American moon landings, astronauts left American flags behind as symbols of their nation's scientific and engineering achievement. What is your business leaving behind as a symbol, a bold achievement, your claim within the industry?

Is a customer able to pick you out in a sea of other like-minded companies? If so, you’re on the right track.

Your company’s statement shouldn’t just live inside the walls for employees and executives to see. It should live and breathe with the everyday interactions with customers, vendors, and the competition. A bold stand is how you want customers to think of you.

One sure fire way to stand out among them all is the technology you employ for communications. When it comes to customer communication, how calls are handled can play a major role in how your brand and company is viewed by the public. A growing number of businesses are migrating to cloud contact center platforms built around routing, ACD, and IVR. Many have deployed virtual PBX systems. Virtual PBX services have evolved to include some very advanced features such as voicemail to e-mail services, voicemail to text notifications, call screening functions, call forwarding, call from website buttons, automated greetings and more.

Virtual PBX services help small businesses stand out by giving them a degree of professionalism and credibility. For most, if not all of the top virtual PBX services, there is no way for callers to tell the difference between them and a locally installed corporate quality PBX service.

A virtual PBX means your company can easily connect remote offices together and maximize the power telephone systems. Callers can remember one number but be directed to employees around the world without any extra effort. Moving to new premises usually means a growing business. With a virtual PBX system in place, you can also easily add new staff extensions and voice mail without a technician’s visit.

Edited by Jamie Epstein