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Hiring for the small business can be a challenge as the one driving business decisions and revenue streams is also often the one selecting the ideal candidates. Whether you’re running the company or hiring for success, there are a few things you can do to streamline the process and ensure those you entrust to represent your brand are doing so with style. 

Avoid the Fatal Attraction

A recent blog post from virtual PBX (News - Alert) provider, Nextiva, offers great insight into hiring tips for the small business. The goal is to hire dedicated and quality employees. The first step is to attract just the right candidate to fill that role. To do so, you have to know what kind of person fits that description. What qualities, skills, experience and education does he or she need to possess to lend value to your organization? If you don’t outline these qualifications first, it can be very easy to hire the wrong person and find it difficult to separate them from your company. Once you’ve clearly outlined who you want, advertise in the locations where those individuals are likely to look. Remember that social media channels and groups are a great place to find quality candidates. 

Build the Desire 

It’s not enough to simply know who you want to have working for you – you have to make the position desirable. The talent you’re seeking is likely sought by other companies as well. What makes yours that much more attractive to the potential candidate? This is the marketing pitch, so do it well. Highlight what makes your opportunity the best, including benefits, perks, advancement opportunities, growth opportunities and anything else that makes you stand out against the other offer.

Cherry-Pick the Interviewer

Attracting the right talent also means representing the company well during the interview process. Select the best interviewer to engage the candidate, one who puts the company in the best light. If a manager on your team is well-liked and respected by your employees, they may be the best candidate to conduct the interview. 

Keep ‘em Happy

Just like customers, you don’t want to overpromise and under deliver when it comes to quality candidates. Yes, you want employees to do their job, but it must be a two-way street. Create an environment where people want to work like Nextiva. Implement programs and strategies that keep people interested, invested, motivated and working toward a common goal. Don’t forget incentive programs that focus on the individual’s currency. Keep in mind – money is not always the best motivator. 

Simplify Communications

While you’re focused on hiring the best team members to advance your strategic plan, you don’t want to have to worry about your communications system. The virtual PBX is a great option to consider if you want a set it and forget it approach. You’ll enjoy great flexibility, scalability, reliability and simplicity, freeing up more of your time to focus on customer interactions and hiring strategies and less time on the processes necessary to support your daily operations.


Edited by Jamie Epstein

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