inVentiv Health Launches Virtual Detailing Solution Spinoff
March 09, 2012
By Chris Freeburn
, TMCnet Web Editor
Healthcare consulting firm inVentiv Health announced the launch of a multichannel marketing and sales solutions company called MySTRO. The new company will provide customers with sales force support, virtual detailing, telephone and remote personal selling, print and direct mail, sample accountability and compliance services.
MySTRO combines two existing inventive Health businesses, PROMOTECH and PRS Franklin. MySTRO's integrated offerings and its ability to deliver innovative, comprehensive and customized marketing and sales support services to clients in the pharmaceutical, healthcare and life sciences industries will build client relationships that permit customers to remain in command of strategic business decisions, the company said.
"In an economic landscape which is demanding improved efficiency and enhanced quality, healthcare companies are under enormous pressure to reduce costs and maximize their spend related to sales and marketing activities," said Chuck Shea, executive vice president of inVentiv Health Commercial, in a company statement. "MySTRO's multichannel marketing solutions provide clients with an effective and highly efficient way to reach healthcare practitioners, support and augment field forces, fulfill orders and provide best-in-class customer service to patients. Our solutions help customers drive efficiencies, remain compliant and reduce costs. As part of inVentiv Health, MySTRO offers healthcare companies the convenience of working with a single partner that can manage all of their needs in a coordinated and collaborative way."
Immediate after launching, MySTRO will unveil Reptivate, a virtual detailing solution that employs cutting-edge digital technology augment and speed up direct-to-healthcare provider interactions and drive increases in prescription sales. The solution will also lower cost levels for clients.
Reptivate's integration with MySTRO's call center CRM provides a inventory management systems allowing customers to deploy it as a turnkey solution. The solution also allows clients to provide virtual call center offer solicitation, fulfillment and sample accountability. A Web-based detailing tool, part of the solution, sends the same medical information to physicians from MySTRO's virtual call center staff as the physician would have received from sales representatives meeting with the physician in person, the company noted.
"The customer experience, as a result, is better and more impactful because doctors can view rich, highly animated creative assets – using most electronic devices – without limitations or connection speed issues," Shea remarked in the statement. "With Reptivate, MySTRO can offer healthcare companies a complete suite of customizable services that accelerate performance."
Edited by Carrie Schmelkin