Bytemobile (News - Alert), a provider of video optimization and Smart Capacity solutions for mobile network operators, announced enhancements to its traffic reporting and video quality analytics solution.
The enhanced solution provides improved insights into mobile data congestion, application traffic patterns and subscriber quality of experience (QoE) on operators’ networks, company officials said.
The ever growing mobile data, fueled by video and application usage over faster networks and more powerful, user-friendly mobile device has created a formidable traffic management challenge for carriers.
“Coupled with Bytemobile’s market-leading video and Web optimization, our new Smart Capacity Mobile Analytics solution provides network insights that are unavailable through traditional analytics technology,” said Ronny Haraldsvik, vice president of Global Marketing at Bytemobile.
Bytemobile’s Smart Capacity Mobile Analytics presents actionable network intelligence that enables operators to better understand the impact of video content and mobile application usage on their networks and measure the user experience. This enables operators to offer new and differentiated services, and apply traffic management tools to improve network efficiencies.
With Bytemobile’s Smart Capacity Mobile Analytics solution, operators can gain a content level understanding of network utilization to prioritize infrastructure investments. With its ability to measure QoE around fluctuating demand, the solution helps increase customer satisfaction and reduce churn through metrics such as seconds of video stalling, video resolution preferences and average video playback time.
Additionally the mobile analytics solution gives a comprehensive view of networks across geographies to compare and report different mobile data usage patterns for measurement, benchmarking and maximizing efficiency of network resources.
The solution can assess the impact of mobile applications, including ‘top 10 Android (News - Alert) applications by volume’ or ‘top five iPhone applications used during peak hours’ - for competitive market segmentation and subscriber friendly data plan pricing.
Bytemobile’s Smart Capacity Mobile Analytics integrates with third-party business intelligence tools, such as GSMA’s (News - Alert) Mobile Media Metrics initiative, as well as reporting tools from partners such as IBM.
With Bytemobile’s Smart Capacity Mobile Analytics, mobile network operators can also gain 30-50 percent capacity improvement achievable with Unison (News - Alert) Smart Capacity for Video. The solution, in combination with Bytemobile’s analytics managed service, provides operators with the most proven, in-depth and flexible reporting of mobile data traffic available in the market today.
Earlier this year, Bytemobile announced its participation in Mobile World Congress. Chris Koopmans, vice president of product development at Bytemobile presented a panel on the advantages and disadvantages of LTE (News - Alert) as a “data congestion cure.”
Rajani Baburajan is a contributing editor for TMCnet. To read more of Rajani's articles, please visit her columnist page.Edited by Stefanie Mosca