Comverse, a subsidiary of Comverse Technology (News - Alert), Inc. and supplier of software and systems enabling network-based multimedia enhanced communication and billing services, announced that Play, a new mobile operator in Poland, has selected Comverse to manage its Converged Billing operations and Value-Added Services.
Comverse solutions deployed by Play include Converged Billing, InSight Open Services Environment, SMS, MMS, Messaging Gateway (News - Alert), Mobile Internet Gateway, and Data Control and Monitoring Point. Comverse service management enables Play to achieve its marketing strategy by synchronizing services, billing and customer care operations, aimed towards high customer satisfaction with minimal operating expenses.
“As a new operator, we are young in spirit, and infused with energy and a visionary drive to make a difference in the Polish market. Having Comverse as a partner gives us global expertise that can enable us to reach our goals,” said Play CTO Hans Cronberg.
By partnering with Comverse for managed services, Play can leverage a joint team of specialists from both companies, mastering the technologies and procedures required, and gaining a competitive edge by speeding time-to-market of new services and laying the groundwork for marketing best-practices and optimal system availability.
Yaron Tchwella, president of Comverse, said in a statement, “Managed services capabilities are an important aspect of Comverse’s strength as a world leader in Total Communication Our commitment is to complement our cutting-edge products by providing support services from our technical and marketing experts which match the unique needs of every operator.”
Play is the new brand of P4, which was set up by the Icelandic fund Novator and Polish alternative fixed-line operator on September 16, 2004. P4 was granted a UMTS
license in August 2005, with initial service launch in March, 2007.
Spencer Chin is a contributing editor for TMCnet. To see more of his articles, please visit his columnist page.
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