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Comverse Marks Anniversary of Messaging Gateway Launch

TMCnews


TMCnews Featured Article


June 29, 2007

Comverse Marks Anniversary of Messaging Gateway Launch

By Spencer D. Chin, TMCnet Web Editor


One year after launching its Messaging Gateway (News - Alert), communications and billing services supplier Comverse, a subsidiary of Comverse Technology Inc., said the messaging platform has gained strong industry traction in its first year of existence.

 
The Messaging Gateway expedites communication and content service providers’ launch of promotional campaigns and enables rapid connectivity for third-party content services, thereby driving user consumption of content and services.
 
Comverse (News - Alert) marked the first anniversary of the launch of Comverse Messaging Gateway by showcasing this solution at the Comverse User Forum this past week in Lake Como, Italy.
 
Comverse Messaging Gateway’s platform is garnering endorsements from operators around the world for its efficient, central value-added services connection to multiple channels, eliminating the need to connect separately to each internal messaging system and to other supporting systems. Together with its Campaign Manager and Content Services Manager add-on modules, the gateway benefits the operator with increased versatility, reduced VAS integration time and costs, and greater information and control over elements such as billing, customer care, monitoring, reporting and analysis.

“With the growing role of content and application-generated revenues, an operator who can quickly design, launch, and manage MMS and SMS content, applications and campaigns is well-positioned to enjoy greater content and messaging ARPU,” said Benny Einhorn, Comverse’s chief marketing officer, in a statement. “Equally important is the ability to streamline connection and management of Value-Added Service Parties (VASPs). Comverse Messaging Gateway draws from our extensive experience in content, messaging and billing to make it easy for operators to react quickly to market opportunities and deploy a large and dynamic variety of popular services as well as capitalize on the growing trends of user generated content, social networking, citizen journalism and voting. This provides a valuable revenue path and a clear competitive advantage.”

Comverse Messaging Gateway provides a single entrance point to the network for all messaging services from content and application providers, especially SMS and MMS. Bi-directional messaging traffic, in and out of the network, from a single control point enables efficient and cost-effective management of all external messaging content and applications.
 
According to Comverse, this robust telco-grade platform makes it easy to integrate new content providers and to manage their traffic using key features such as QoS management, throttling, queuing, prioritization, and shaping. The goal is to maximize VAS platform utilization and protect the network against abuse.
 
Spencer Chin is a contributing editor for TMCnet. To see more of his articles, please visit his columnist page.
 
Don't forget to check out TMCnet’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP Communications industry. The library offers white papers, case studies and other documents which are free to registered users.
 







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