Comverse, a subsidiary of Comverse Technology, Inc. launched in December its Comverse IPTV (News - Alert), which promises to provide TV viewers a broad selection of broadcast and unicast (subscriber-selected) content.

In a press statement, Comverse indicated its IPTV solution “adapts itself to each user’s terminal, network, location, available time, and unique preferences, and is designed to give operators a strong offering that enables them to significantly expand their relationship with current customers and gain new customers. Comverse IPTV’s user interface fuels content consumption by ensuring that users can easily browse and quickly find content they want,”

Comverse IPTV includes Live TV, Video on Demand, Digital Rights Management and Middleware.

“Comverse IPTV is a mature, flexible telco-grade solution for operators of all types and sizes. It can be quickly deployed, and is designed to scale up to support any number of set-top boxes as uptake grows — as a stand-alone solution, or as part of a pre-integrated, comprehensive Triple Play offering,” said Benny Einhorn, Chief Marketing Officer at Comverse in a press statement. “Comverse IPTV leverages our vast global expertise, our broad range of IP Converged Communications including VoIP solutions, and our fully integrated converged real-time billing with advanced revenue settlements and customer care”

The new solution from Comverse is just a recent innovation in the field of IPTV. David Michaud, CEO of Netcentrex’s (News - Alert) division of Comverse spoke to TMC about the new Comverse IPTV solution and IPTV future.

Michaud: IPTV’s objective is to integrate voice, data, and video services over the same pipeline. Rather than just tramsit those services through one line, IPTV lets customers use applications together, for instance sending voice message through the TV. Comverse and its partners have focused on integration through our new IPTV. For many IPTV providers, compiling the many services together makes for a sticky product, one that is hard to dispose of.

Michaud: Comverse IPTV allows for customized local content and also interoperability with other applications.

Michaud: We’d like to see ties with more next generation carriers. They are developing all the time. A lot of them are ISPs who’ve succeeded and now want to get into voice.

Michaud: IPTV will drive a lot of cool new applications. Just look at what’s happened with YouTube. Now people can take real video of events as they happen and publicize them online at once. It’s changing how news gets reported.

For additional information, visit the Comverse website at www.comverse.com or the Comverse Technology (News - Alert) website at www.cmvt.com.