Text Messaging Featured Article

While smartphone apps seem to be taking center stage when it comes to customer interaction, simple text messaging is still one of the most popular uses of mobile phones.

It behooves companies to insert themselves into the flow of text messaging and take advantage of the customer’s proclivity to use it. SMS is, after all, by far the most successful mobile messaging technologies in terms of revenue and volume. Text messaging is being put right into businesses of all sizes for marketing, advertising, value-added services, and even customer service.

Companies like TextGen help businesses utilize the ease of text messaging to engage customers and help out when they need it using a method that is preferred.

TextGen automates the process of using text messages as customers need it to start conversations with the businesses they need to communicate with. The benefit? Customer engagement with immediate results.

What sets this apart from other platforms is there is no ability to start outbound messages, so there is no spam to worry about when maintaining compliance. The conversation starts and ends with the customer on an opt-in basis.

"Successful communication technologies require ubiquity. Texting became ubiquitous decades ago with the consumer. The iPhone (News - Alert) ushered in consumerization and BYOD -- now it's time for businesses to leverage text," said Dave Michels, principal analyst at TalkingPointz and director of Enterprise Connect’s (News - Alert) Innovation Showcase, at which TextGen was a recent winner.

TextGen doesn’t require a programming degree or knowledge of rocket science. All of TextGen's automated customer interactions are completed over the SMS channel, and enterprises can deploy TextGen applications on the voice phone number already known to its consumer. There are no specific app downloads and it is also network independent, so customers can use existing carrier infrastructures.

“TextGen makes the ubiquitous, interoperable, and international medium of text accessible to all businesses -- quickly and inexpensively,” said Michels.

Offering text as a means for customer interaction gives the keys back to the customer and lets them decide how they want to interact with your brand. The benefits are immeasurable.