Text Messaging Featured Article

Many aviation experts consider the disappearance of Malaysian Airlines flight MH370 one of the most curious in aviation history. Experts are perplexed because the Boeing (News - Alert) 777-200ER is one of the most advanced airplanes in the world, and it shouldn't have disappeared into thin air as it did. While the incident has been fodder for TV viewers for the past few weeks, the families and friends of the 227 passengers and 12 crew members have been in agonizing limbo waiting for any type of answer on what happened to their loved ones.

Malaysian Airlines has come under criticism for the way it is disseminating information regarding the disappearance of the flight. Whether it is a lack of experience in dealing with this type of incident, or the country's and airline's need to keep up appearances, relatives feel they have been kept in the dark and have been showing their outrage at every press conference.

The company released a statement, informing family members that it will begin sending SMS notifications, along with phone calls, regarding any developments in the search for the missing flight. These exclusive briefings to the families will include the latest news regarding the search, as well as any new information that might be relevant to the case. Currently there are 26 countries participating in the search, in an area that covers thousands of square miles over land and sea.

The ubiquity of mobile devices makes it possible for any organization to deploy text messaging to provide notification services. This technology has been applied by institutions such as universities to provide emergency notification programs for its staff and students.

It is important to note there are strict laws regarding the delivery of SMS notifications in the United States. This includes the OptIN and OptOUT permission the federal telecommunications law requires from the cell phone owner. Once these obstacles have been addressed, these organizations can obtain the services of companies specializing in delivering SMS notification to a mass audience.

Depending on the type of service and notification required by the organization, service providers can deliver messages for as low as three cents per person. This amounts to $30 for every 1000 delivered message. The technology can also be used by businesses to reach customers, drive revenue and increase sales.