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Kaixin001 Picks Message Systems Momentum Platform to Power Its Messaging Operations

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Kaixin001 Picks Message Systems Momentum Platform to Power Its Messaging Operations

 
October 28, 2011

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By Shamila Janakiraman,
TMCnet Contributor


Message Systems, specializing in messaging technology solutions, announced that Kaixin001, a large social network in China, has selected its Momentum platform to power its messaging operations. The Kaixin001 family of offerings appeals to a young, urban demographic, specifically white collar workers.


In a release, Wei Guo, Vice President of Kaixin001 said, “Our challenge at Kaixin001 is to innovate, to create a platform that continually engages our member base with better services, new offerings and fun activities.”

“With state-of-the-art messaging powered by the Momentum platform, we have the capacity now to roll out any number of new services, from social service and mobile Internet offerings to games and other kinds of opportunities. The possibilities with partners is endless, thanks to the foundational support Message Systems provides, with the scalability to stay on our rapid growth path, the deliverability to consistently reach all our members at the right time and place, and the flexibility to develop and pursue new business opportunities,” added Guo.

It was revealed that the Momentum implementation enables Kaixin001 to replace its existing email infrastructure consisting of systems based on legacy open source MTA technology. The new solution will offer the company benefits in email performance and deliverability, cost effectively.

The optimized messaging capability enables Kaixin001 to support the full range of in-demand social networking services for individuals and also offer new business opportunities in mobile Internet offerings.

Kaixin001 now caters to the needs of more than 100 million users but has to keep in step with the growing demand for social networking in China and the huge competition. There is a necessity to differentiate offerings and move beyond the business models and offerings made by popular sites such as MySpace and Facebook (News - Alert).

George Schlossnagle, CEO of Message Systems said, “We are excited that Kaixin001 has adopted the Momentum platform as the foundation of its messaging operations. Many of the most engaging social networking activities, such as responding to photo posts or wall comments via email, rely on message-driven workflows.”

Social media companies like Kaixin001 sometimes may not be able to scale and maintain deliverability using conventional MTA-based systems. As the user base reaches critical mass the Momentum platform will help Kaixin001 to overcome all these challenges cost effectively.

In other news, Message Systems was recently awarded the 2011 “Excellence in Security by Design” award by the Online Trust Alliance (OTA). In the category's inaugural year, Message Systems was honored for its leadership and contributions to the development of the Security by Design initiative. Proposed as the framework for a holistic approach to security, the Security by Design initiative is predicated on the belief that all members of the messaging community have a stake in the preservation of consumer trust.



Shamila Janakiraman is a contributing editor for TMCnet. To read more of Shamila’s articles, please visit her columnist page.

Edited by Jennifer Russell
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