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Mu Dynamics Appoints Simon Berman to Lead its Product Marketing and Management Efforts

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November 12, 2009

Mu Dynamics Appoints Simon Berman to Lead its Product Marketing and Management Efforts

By Marisa Torrieri, TMCnet Editor


Mu Dynamics (News - Alert), a manufacturer of products for testing IP services, announced today the appointment of Simon Berman to lead its Product efforts. Berman will be responsible all aspects of the Sunnyvale, Calif.-based company’s product management and marketing initiatives and will oversee the strategic planning and execution of product delivery.

 
“I was attracted to Mu Dynamics because of the tremendous growth opportunity with the testing of IP services. Over the past few years, the company has had strong performance and has built a well established list of Tier one operators and leading vendors in its customer base,” said Simon Berman, vice president of products at Mu Dynamics, in a press release. “I look forward to guiding Mu Dynamics’ product efforts as the company continues to expand its award winning product offerings to encompass the broader IP services testing market.”
 
Berman comes to Mu Dynamics with more than 15 years of product-management and marketing experience. Prior to joining Mu Dynamics he spent two years with AtHoc, a provider of emergency notification solutions as vice president of product marketing where he helped grow the business and penetrate new markets. Prior to AtHoc, he spent more than 12 years at Mercury Interactive. As senior director of product marketing, he led their IT Service Management initiative and helped establish a leading market presence in less than two years.
 
“Simon’s extensive test industry experience at Mercury and Radcom (News - Alert) combined with his expertise in product marketing and management make him the ideal product leader for Mu,” said Dave Kresse, CEO of Mu Dynamics. “His thorough expertise in the testing marketplace will help take the company to the next level, enabling us to develop innovative products that add enormous value to our growing customer base of industry leaders.”
 
In October, Mu Dynamics unveiled new testing capabilities for its “Test Suite” to help customers meet key requirements of IP service testing regardless of their specific customer ecosystem – telecom, smart grid, mobile operator or even cloud computing.
 
With these new and expanded capabilities, Mu aims to sell what Adam Stein (News - Alert), Mu’s vice president of marketing, called “the industry’s only integrated solution to quickly and cost effectively address the key requirements of IP service testing regardless of the specific customer ecosystem.”
 
The refined testing methods are designed to test more accurately the actual services that need testing. The spruced-up Suite obtains a better sampling of IP service traffic – or test cases built from vendors and operators IP service traffic – which expedites both the testing time and the respective products’ time to market at a higher level of quality and lower total expense.

Marisa Torrieri is a TMCnet Web editor, covering IP hardware and mobility, including IP phones, smartphones, fixed-mobile convergence and satellite technology. She also compiles and regularly contributes to TMCnet's gadgets and satellite e-Newsletters. To read more of Marisa's articles, please visit her columnist page.

Edited by Marisa Torrieri







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