Telemarketing Software Featured Article

Marketing and sales are closely related disciplines.

As TMC founder and author Nadji Tehrani reminds us, the purpose of marketing is to generate qualified sales leads. Salespeople then must take the leads and convert them to customers, he adds.

So, it makes sense to integrate marketing and sales functionality into a single platform. Infusing communications capabilities into a lead management and marketing automation solution also is a no-brainer.

Speed to Contact delivers all of the above via its Ricochet solution. And now the company also offers integrated support for VoIP handsets in its CRM and cloud-based phone system. And organizations can opt to use their existing VoIP endpoints. Ricochet users, as a result, can use computers with headsets using WebRTC, mobile devices, and now VoIP endpoints.

“Many businesses choose Ricochet because it’s an all-in-one system,” said Beau Bratton, CEO, Speed to Contact. “And now it can be even more of a hub as we include more hardware flexibility.”

Ricochet also provides real-time visibility of inbound and outbound interactions, and automatically displays information on each call. And it arms managers with live performance data.

The company says its system enables organizations to call leads three times faster, and to close more business as a result.

It’s important to be able to quickly reach customers and prospects at the right time, given that 57 percent of the buying process is typically complete by the time people are willing to engage with a live salesperson. That means buyers are more informed than the past, and that – as well as the rise of new marketing automation tools that are flooding sales people in a sea of leads – is resulting in transformation in sales that requires automation for faster response times.