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Implementing the Right Lead Management Solution for Inside Sales

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Implementing the Right Lead Management Solution for Inside Sales
 
February 03, 2016

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  By Frank Griffin, Contributing Writer
 


In the past, the life a salesperson was based on travel, whether it was local, across a state or nationally. Sales prospects were generally carried out face-to-face, but with all the available technology in the marketplace today, and a change in the culture, it is no longer absolutely necessary. Inside sales, the sale of a product or service in which prospects are reached by phone or online, is outpacing outside sales. As more organizations adopt this method, it will require the right lead management solutions in order to close those leads on a positive note.


According to VanillaSoft, provider of the industry's leading software for sales by phone, "The most important determining factors for sales success are the processes and systems in which leads are managed and worked." However, the company says inadequate lead management systems are responsible for a large percentage of leads falling to the wayside, along with poor organizational skills and different levels of diligence among salespeople.

If you want to see how the lead management strategy of your organization fairs for inside sales, you can take this quiz by VanillaSoft.

The company recommends that inside sales teams of your organization have the methodologies and tools to contact more people with greater efficiency so they can move more leads through the sales funnel.

With the VanillaSoft lead management software, organizations can manage the leads of their teams by never losing a lead by tracking leads from prospect to sale, automatically routing and distributing leads based on specific needs, increasing speed to lead, and capturing the entire history of the lead including data, qualifiers and demographics.

The core of the VanillaSoft lead management software is a queue-based platform that has introduced innovative inside sales teams functions. It uses result codes, disposition values, and customizable routing logic to move forward the process of presenting a salesperson with the next-best lead automatically without having to search for it. This has delivered 3.5 times more contact attempts per lead; lowering the lead decay rate by 30 percent; accelerate the speed of lead responses 37 times faster; and increased the average calls per hour from 35-100 percent.

VanillaSoft is going to be participating at the AA-ISP Inside Sales 2016 Conference in San Francisco on February 18, to educate inside sales representatives and managers so they can improve their productivity, performance and career opportunities. 

David Hood, CEO of VanillaSoft, said, "The AA-ISP’s Inside Sales Conference series gives attendees a wonderful opportunity to network, learn, and sharpen their inside sales skills."



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