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Lori Angalich has joined as vice president of marketing at information technology (IT) consulting firm Oxford Consulting.

Equipped with more than 15 years of business-to-business technology marketing and sales experience, Angalich will oversee all aspects of Oxford Consulting’s strategic marketing initiatives in its domestic and international markets.

Angalich served as vice president of Marketing for Astute Solutions before joining the firm.

She directed product marketing, interactive marketing, demand generation, strategy, public relations, and business development at Astute, an award-winning provider of customer service CRM, knowledge management and social media management software. 

Angalich has also served at AT&T and Sterling Commerce (News - Alert) and during her tenure she helped these companies deploy and optimize IP communications, Web and e-commerce technology solutions. 

"We are thrilled to have Lori join Oxford's leadership team," said Michelle Kerr, chairman and president, Oxford Consulting. 

"Her keen ability to think both strategically and creatively will ensure Oxford Consulting is in the right markets with the right products doing the right things for our clients. Because she also has vast experience in the technology field, she understands the unique needs of our clients and the firm," said Kerr.

Angalich is an MBA in Marketing from The Ohio State University, and has earned a Bachelor of Science in Biology from Denison University. She has spoken at several industry events and her work has been published in many print and digital media outlets.

Read a related article at TMCnet “Oxford Consulting Launches B2B Framework 2.0.”

This article discusses the release of B2B Framework 2.0, an update to B2B Framework for IBM (News - Alert) Sterling B2B Integrator.