TMCnews Featured Article
July 10, 2007
Travel Club's Online Booking Service Leverages Loquendo Speech Technology
By Stefania Viscusi, Assignment Desk Editor
In a bid to better meet the needs of their increasing member base, Travel Club, a service offering frequent buyers of sponsored products with points that can be exchanged for travel/ and or gifts, has chosen to utilize speech technology from Loquendo to optimize their ticket-booking voice portal.
To offer their more than 9 million members a better, more personable automated customer service developed for them by Telefonica, Travel Club is utilizing TTS from Loquendo which includes expressive cues that add emotions to voices and make them sound more life-like to Telefonica's automated dialogues so customers can get the information they need, including complex booking transactions in a much more satisfying experience.
When customers call into customer service, they interact with Loquendo's TTS and more comfortably and easily navigate through the system, taking away the need to always speak to a representative while also freeing operators for those calls which need more attention. By doing so, they are also able to save on costs and increase the productivity of their operators as well as the amount of calls they are able to handle.
According to a news release, the success of the solution has opened the door to expansion possibilities such as, "hotel reservation and vehicle hire, enabling members to take care of every aspect of their holidays in advance, all through the same efficient and user-friendly voice portal."
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Stefania Viscusi is an established writer and avid reader. To see more of her articles, please visit Stefania Viscusi’s columnist page.

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