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Software Licensing Leaders Help Others Make Sense of Licensing World

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Software Licensing Leaders Help Others Make Sense of Licensing World

May 31, 2011
By Carrie Schmelkin, Director of Content Marketing, Content Boost

Software licensing has become an increasingly complex process, particularly as software vendors look to protect their innovation while still reaping the benefits of monetization.

Recently, Eliot Arlo Colon, president of Miro Consulting, Inc., published “Advanced Strategies for Software Licensing: An Overview of the Four ‘Hot Buttons' That Govern ROI on Your Software Licensing Investment,” designed to give major corporations strategies for establishing successful enterprise software licensing.


“My goal was to simplify a confusing situation,” Colon said in a recent Benzinga article. “Companies can be audited at any time and the end result can be millions of dollars paid in penalty fees.”

Colon’s book is aimed to teach corporate leaders – from chief information officers to IT managers to procurement managers – on what to do prior to negotiating a software licensing contract. Colon suggests that leaders ought to understand the organization's past, present and future assets before initiating contract discussions with vendors.

The book is designed to equip company leaders with the software licensing tools needed to make informed, realistic requests when it's time to discuss the contract. “Advanced Strategies for Software Licensing” examines four specific areas of licensing negotiations: compliance, discount, terms and conditions. Colon aims to cover all bases that can make this $160-billion-a-year industry so complicated, the article reports.

Colon is not the only industry leader, whoever, who is trying to help others navigate through the oft-confusing world of software licensing.

Flexera Software, the leading provider of strategic solutions for Application Usage Management, recently wrote a blog post exploring whether current software licensing models are designed to drive optimal performance and profitability. The blog contends that small changes to software licensing model could in fact have a big affect on the bottom line.

The software licensing company argues that changes can be made to license models for little to no cost. As such, it makes financial and logical sense to review the software licensing portfolio on a regular basis to be sure the company has positioned itself and its offerings as effectively as possible in a rapidly evolving market.


Carrie Schmelkin is a Web Editor for TMCnet. Previously, she worked as Assistant Editor at the New Canaan Advertiser, a 102-year-old weekly newspaper, covering news and enhancing the publication's social media initiatives. Carrie holds a bachelor's degree in journalism and a bachelor's degree in English from the S.I. Newhouse School of Public Communications at Syracuse University. To read more of her articles, please visit her columnist page.

Edited by Rich Steeves

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