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Making the Software Licensing, Warranty Renewal Process a Bit Easier

By Carrie Schmelkin, Director of Content Marketing, Content Boost

Vendors who have shared frustration over the software licensing and warranty renewal process and those who want an easier way to track lucrative software licensing and warranty service renewals may find a friend in Synnex’s new service platform called RenewSol.

This summer, Synnex will introduce its online portal that will help solution providers to keep track of software licensing, subscription-based Software as a Service (SaaS (News - Alert)) products from multiple vendors and warranty renewals. In addition to letting providers know of all any and all renewal opportunities on the horizon and giving partners the ability to instantly send renewal options for multiple products to customers, RenewSolv is set up to track all of a customer's hardware and software assets, opening the door for other sales opportunities, according to a CRN report.

“I think they have hit a home run with this," Jeffrey Bohlig, COO and principal of Compar, a Minnetonka, Minn. solution provider, told CRN. "This is a big problem for customers. The issue is you have to go to so many different places to get this (software and warranty renewal) information and it is not always accurate. RenewSolv gives us one platform we can rely on."

With RenewSolv, solution providers will be able to turn to a single view of software licenses, hardware warranties and SaaS subscriptions that are up for renewal for customers that have to deal with a growing installed base of systems, servers and mobile devices and an increasing number of software licenses, warranty options and subscription offerings from vendors, according to Bohlig.

Currently, spreadsheet or sales reps are consulted with regards to software licensing and warranty renewals but this process allows renewals to fall through the cracks.

"There is nothing worse than having a software license or a warranty on a product expire when the customer wanted to renew, but they weren't notified," said Bohlig. "This tool provides a single point of contact that gives us the ability to communicate with customers the way we want to communicate with them whether it is with e-mail, a letter, or an invoice. It gives us an ability to reach out to our customers and offer them more so we are providing better customer service. I love that."

In other software licensing news, Flexera Software, a leading provider of software licensing and application usage management solutions, recently announced that it has inked a partnership agreement eSOL, an embedded software developer based in Japan. eSOL is now a member of Flexera Software’s Licensing, Entitlement & Compliance Management Alliance Partner program. With the agreement in place, eSOL can now begin licensing and marketing the Chicago-based vendor's FlexNet Embedded and FlexNet Operations solutions across the island nation.